Nissan Drops Ford Mustang Mach-E Rival In U.S.

The two-row EV crossover space is a crowded one these days, and it just keeps expanding as consumers seem to find that particular segment to be suitable for their particular needs. It also includes the Nissan Ariya, which just debuted as yet another Ford Mustang Mach-E rival back in 2020, after which it entered production in early 2022. Back in January of last year, that same model gained a high-performance Mach-E GT rival via the Nissan Ariya Nismo, too. Now, however, Nissan has opted to discontinue the Ariya in the U.S. for the forthcoming 2026 model year.

According to Automotive News, Nissan has opted to nix the Ariya from its U.S. lineup for a few reasons – slow sales, the federal EV tax credit set to expire at the end of this month, and tariffs imposed on imported automobiles and parts, which currently stands at 15 percent for the Japanese automaker. As such, Nissan has opted to pause Ariya production for the U.S. for the 2026 model year, though as of now, no decision has been made for 2027.

“This decision enables the company to reallocate resources and optimize its EV portfolio as the automotive landscape continues to evolve,” Nissan said in a memo sent to its dealers. Nissan had high hopes for the Ariya when it debuted, but thus far, that model has faced weak demand that prompted the automaker to add heavy incentives and discounts as a way to move inventory.

As Ford Authority reported earlier this year, tariffs haven’t impacted Mach-E production in Mexico, but it was treated to price increases ranging from $1,500 for the base Select Standard Range models up to $2,500 for the Select Extended Range variant, though destination charges remain unchanged. Ford recently opted to push back the EV crossover’s first redesign until the end of the decade, and in the meantime, it will continue to explore ways to remove costs, working to make it a profitable product.