Ford teamed up with the lifestyle brand Huckberry back in May, its latest of several collaborations that resulted in a line of clothing, accessories, and even a toolbox. Now, with the Ford F-150 celebrating 50 years of existence after officially coming to be in 1975, the automaker has partnered with yet another company to create something that pays homage not only to the popular pickup – but also, cowboy culture, it seems.
The something is officially called the Truckle, which is a limited-edition belt buckle that was created in collaboration with A Cut Above, which is a 26-year-old family-run custom belt buckle company located in the mountains of southwestern Utah. This seemed like a good fit given the fact that Andy Andrews, the owner of A Cut Above, has been a lifelong Ford truck owner himself, and after spending some years doing rodeos, he now makes a living making belt buckles.
As for his latest creation, the Truckle features the front end of a 1975 Ford F-150, surrounded by “1975” and “F-150,” along with the types of detail that one would expect to see in a fine belt buckle of any kind. Andrews and his team do things the old fashioned way, heating up the metal to make it easier to form, then banging out that design with hammers and engraving the finer details.
The Truckle is now available as a limited-edition piece, but it isn’t just some normal old way to keep one’s jeans in place when riding on the back of some bucking steed or angry bull – rather, it has a trick up its proverbial sleeve. That is a compartment designed to hold any universal Ford key fob from 2018 and up, leaving one’s hands free to do more important things, such as lasso some cattle – or, perhaps, just take a sip of coffee while you load the groceries in your truck, we guess.
Those interested in purchasing a Truckle of their own can do so by heading over here, as it’s now for sale with a price tag of $200.
A major changing of the guard has taken place.
Designed to retrieve packages from a cargo area easily.
Holding off the fast-growing Chinese brand BYD yet again.
It's the first Bronco model ever designed outside of North America.
As a way to improve situational awareness, it seems.
Ford has used that name for all sort of things over the years.
