| MODEL | SEP 2017 / SEP 2016 | SEPTEMBER 2017 | SEPTEMBER 2016 | YTD 2017 / YTD 2016 | YTD 2017 | YTD 2016 |
|---|---|---|---|---|---|---|
| MUSTANG | -9.05% | 5,847 | 6,429 | -28.72% | 62,196 | 87,258 |
The September sales results place the Mustang into second place in its segment, behind the Chevrolet Camaro (up 13 percent to 7,430 units; Camaro sales) and ahead of the Dodge Challenger (down 16 percent to 4,780 units; Dodge Challenger sales), Toyota 86 (down 19 percent to 530 units) and Nissan Z (down 38.6 percent to 315 units). Even so, the Mustang remains the best-selling model in its segment in the first nine months of the year, with 62,196 units sold.
We attribute the decline in Mustang sales to three primary reasons:
| MODEL | SEP 17 / SEP 16 | SEPTEMBER 17 | SEPTEMBER 16 | YTD 17 / YTD 16 | YTD 17 | YTD 16 |
|---|---|---|---|---|---|---|
| CAMARO | +12.97% | 7,430 | 6,577 | -1.48% | 53,727 | 54,535 |
| MUSTANG | -9.05% | 5,847 | 6,429 | -28.72% | 62,196 | 87,258 |
| CHALLENGER | -16.11% | 4,780 | 5,698 | +2.22% | 52,276 | 51,141 |
| 86 | -18.59% | 530 | 651 | -4.29% | 5,507 | 5,754 |
| 370Z | -38.60% | 315 | 513 | -25.49% | 3,580 | 4,805 |
| TOTAL | -4.86% | 18,902 | 19,868 | -12.88% | 177,286 | 203,493 |
Sales of the full-size mainstream sports car segment decreased nearly 5 percent in September, with Chevrolet being the only offering to post an increase in sales. During the first nine months of 2017, segment sales decreased 13 percent to 177,286 units, with all offerings seeing a decrease in sales volume except for the Dodge Challenger.
The segment's slumping performance is representative of the aforementioned shift in consumer buying dynamics, where buyers are choosing SUVs/CUVs over other other model types, such as sedans and coupes.
The cause of the blaze is related to mechanical failure.
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It's one of just 75 built in total.
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There are reportedly national security concerns regarding some equipment.
It won't be using 'Bronco' in any way, shape, or form anymore.
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