Chinese truck brand Projen is looking to break into the light-duty passenger truck game, and their forthcoming first offering in the segment seems to borrow a lot from Ford’s F-150 Raptor appearance-wise.
Like, seriously, a lot.
The new Projen truck features its own take on Ford’s bracket-shaped headlights and taillights, a blacked-out grille with a thick horizontal bar bearing the brand’s name, and a black tailgate appliqué that should look familiar to anyone who’s ever seen the latest Ford F-150 Raptor. Even the bumpers, skid plate, and wheels look like they could be F-150 Raptor equipment.
Granted, there’s no guarantee that Projen’s new rolling F-150 Raptor infringement will make it to market; Carscoops reminds us that when China’s JAC Motors unveiled a very F-150-esque truck back in 2012, Ford whipped out the F-150 design patents it had filed in China, stopping JAC in its tracks. We’d say it’s very likely that Ford has secured design patents on the Ford F-150 Raptor in China, too – especially given that the high-performance off-roader is now sold there.
There are two potentially obvious choices.
One of the nicest examples we've seen in some time.
Making it easy to communicate with people outside of the vehicle.
The technology is expected to arrive in the next two years or so.
Something we'll probably see more of soon.
Following a couple of years of disappointing results.
