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Ford Brand U.S. Sales Decrease 7.3 Percent To 187,096 Units In November 2018

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FoMoCo’s Ford brand reported 187,096 new vehicle deliveries in November 2018 in the United States, a decrease of 7.3 percent compared to November 2017.

Ford sales on an individual model basis were as follows:

  • Ford C-Max sales decreased 94.8 percent to 76 units; the vehicle has been discontinued in the U.S. market
  • Ford E-Series sales decreased 3.49 percent to 4,337 units
  • Ford EcoSport sales totaled 5,893 units
  • Ford Edge sales decreased 25.74 percent to 9,787 units
  • Ford Escape sales decreased 14.28 percent to 21,516 units
  • Ford Expedition sales increased 7.95 percent to 4,264 units
    • Retail sales grew 17.7 percent
    • High series Platinum and Limited Expedition models continue to drive sales, representing 60 percent of retail sales
    • Average transaction Prices is up $7,700 over last year, at $61,500
  • Ford Explorer sales decreased 17.77 percent to 17,696 units
  • Ford F-Series sales decreased 0.92 percent to 72,102 units
    • The Ford F-Series has now recorded a record nine straight months topping 70,000 trucks sold, on sales of 72,102 units
    • F-Series continues to transact close to record level transaction prices of $47,000 per pickup – $1,800 higher than the segment average
  • Ford Fiesta sales increased 72.59 percent to 5,238 units; the model is being discontinued in the U.S. market
  • Ford Flex sales decreased 14.35 percent to 1,540 units
  • Ford Focus sales decreased 66.12 percent to 4,481 units; the model is being discontinued in the U.S. market
  • Ford Fusion sales increased 11.75 percent to 16,652 units; the model is being discontinued in the U.S. market
  • Ford GT sales decreased 6.25 percent to 15 units
  • Ford Heavy Trucks sales increased 85.16 percent to 1,048 units
  • Ford Mustang sales decreased 26.98 percent to 4,907 units
  • Ford Police Interceptor Sedan sales decreased 23.38 percent to 472 units
  • Ford Police Interceptor Utility sales increased 7.22 percent to 2,777 units
  • Ford Taurus sales increased 4.71 percent to 2,247 units; the model is being discontinued in the U.S. market
  • Ford Transit sales decreased 14.98 percent to 9,226 units
  • Ford Transit Connect sales decreased 3.36 percent to 2,822 units
    • Ford’s all-new Transit Connect retail sales were up 17.2 percent during the month as retail customer demand grows

In the first 11 months of 2018, Ford sales decreased 2.66 percent to 2,184,483 units.

Sales Results - November 2018 - USA - Ford

MODELNOV 2018 / NOV 2017NOVEMBER 2018NOVEMBER 2017YTD 2018 / YTD 2017 YTD 2018YTD 2017
C-MAX-94.80% 761,462-60.72%6,667 16,974
E-SERIES-3.49% 4,3374,494-9.33%44,787 49,393
ECOSPORT* 5,893**48,876 *
EDGE-25.74% 9,78713,180-7.72%118,989 128,943
ESCAPE-14.28% 21,51625,101-10.62%252,081 282,043
EXPEDITION+7.95% 4,2643,950+4.27%48,408 46,425
EXPLORER-17.77% 17,69621,520-2.13%208,146 212,681
F-SERIES-0.92% 72,10272,769+1.76%821,558 807,379
FIESTA+72.59% 5,2383,035+11.34%47,421 42,592
FLEX-14.35% 1,5401,798-8.23%18,863 20,555
FOCUS-66.12% 4,48113,226-25.46%109,684 147,148
FUSION+11.75% 16,65214,901-18.02%157,548 192,179
GT-6.25% 1516+56.25%125 80
HEAVY TRUCKS+85.16% 1,048566+5.57%10,954 10,376
MUSTANG-26.98% 4,9076,720-3.64%71,450 74,152
POLICE INTERCEPTOR SEDAN-23.38% 472616-9.04%6,657 7,319
POLICE INTERCEPTOR UTILITY+7.22% 2,7772,590+4.18%31,132 29,884
TAURUS+4.71% 2,2472,146-14.96%25,956 30,523
TRANSIT-14.98% 9,22610,852+9.97%126,446 114,980
TRANSIT CONNECT-3.36% 2,8222,920-5.79%28,735 30,500
FORD TOTAL-7.31% 187,096201,862-2.66%2,184,483 2,244,126

About The Numbers

By Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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