Competition continues to be red-hot in the highly lucrative full-size pickup truck space, as rival automakers continue their best-laid attempts to dethrone Ford and its best-selling F-Series pickup truck. Case in point: GM is nearing the launch of its all-new Chevy Silverado and all-new GMC Sierra for the 2019 model year, while FCA has completed the rollout of its all-new Ram 1500 pickup. Both FCA and GM are offering lucrative incentives on their bread-and-butter pickups, especially FCA – which is discounting all Ram Pickup models across the board.
Meanwhile, Ford F-Series sales decreased just a smidge over 1 percent to 233,787 units in the second quarter of 2019. And now, in what could be a move to maintain its position as the undisputed leader in the full-size pickup truck segment in the face of ever-increasing competition, a new Ford discount reduces the price of select 2019 F-150 models by as much as $6,500 in August 2019.
Nationwide Ford discounts on the 2019 F-150 for August 2019 are as follows:
It’s worth noting that most of the aforementioned incentives run thru September 3rd, 2019, while a few expire on September 30th. Additionally, none of the above incentives apply to the F-150 Raptor.
For reference, here are the applicable 2019 Ford F-150 trim levels and their corresponding starting MSRPs, including the $1,595 destination charge:
We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. Ford Authority will not be held responsible for any misprints, typos or any other errors.
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