Ford Ranger discount offers have been relatively conservative in in months past, with most of the manufacturer incentives topping out at $1,000, as was the case in September and again in November.
That’s no coincidence, given that Ford Ranger sales are quite hot, as the truck became the second best-selling model in its segment during Q4 2019. But now, it appears that Ford has brought back a relatively lucrative offer for select markets that involves a combined offer, including both a cash back rebate and an interest-free offer. To note, we haven’t seen such an offer offered since August 2019.
Ford Ranger discount offers vary by market in January 2020. Below, we list the heftiest discounts in four major markets:
For reference, here are the applicable 2019 Ranger trim levels and their corresponding starting MSRPs, including the $1,195 destination charge:
The $1,500 Ford discount reduces the starting price of a base Ranger XL to $23,995, while the XLT drops to $27,635, and the Lariat is cut to $31,995. The interest-free financing offer extends the savings by thousands, though the amount depends on the final purchase price.
We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. Ford Authority will not be held responsible for any misprints, typos or any other errors.
A literal case of digging themselves a hole.
This one has received a respray, however.
Good thing they didn't overreact.
