Ford Brazil Sales Up 35 Percent In December 2023

January 9, 2024 3:30 pm

Ford Brazil sales increased 35 percent to 3,317 units in December 2023.

Individual model sales performance was as follows:

Ford Bronco Sport sales increased 50 percent to 141 units
Ford F-Series sales totaled 44 units
Ford Maverick sales increased 21.09 percent to 155 units
Ford Mustang sales increased 100 percent to 20 units
Ford Ranger sales increased 53.76 percent to 2,451 units
Ford Territory sales increased 280.77 percent to 198 units
Ford Transit sales decreased 56.94 percent to 239 units

For the full 2023 calendar year, Ford Brazil sales increased 38 percent to 28,711 units.

Sales Results - December 2023 - Brazil - Ford

MODEL	DEC 2023 / DEC 2022	DECEMBER 2023	DECEMBER 2022	YTD 2023 / YTD 2022	YTD 2023	YTD 2022
BRONCO SPORT	+50.00%	141	94	-26.97%	1,156	1,583
F-SERIES	*	44	*	*	983	*
MAVERICK	+21.09%	155	128	+19.68%	1,654	1,382
MUSTANG	+100.00%	20	10	+3.94%	343	330
RANGER	+53.76%	2,451	1,594	+42.31%	20,353	14,302
TERRITORY	+280.77%	198	52	+35.28%	1,323	978
TRANSIT	-56.94%	239	555	+28.77%	2,659	2,065
FORD TOTAL	+34.78%	3,317	2,461	+37.87%	28,711	20,824

The Ford Authority Take

The healthy increase in Ford Brazil sales in December 2023 represents the eleventh consecutive month of growth for the brand in the South American country, which expands FoMoCo’s extremely solid streak in the Brazilian market. This upward trajectory is no doubt due to Ford’s most recent launches, which include the all-new Ranger and Territory.

The all-new Ford Ranger is mainly responsible for Ford Brazil’s double-digit increase in December, as well as in the previous months throughout 2023. The midsize pickup positive an incredibly promising result of almost 2,500 units for December, which tracks well with growth both year-on-year and with respect to November volume. However, the Ranger fell to third place in its segment after being supplanted by the Chevy S10 – which usually occupies that position.

Additionally, the Ford Territory, Bronco Sport, and Maverick also contributed to the brand’s success in December. Unfortunately, the Ford Transit continued its losing streak in Brazil, despite efforts by the automaker to make it more appealing to commercial buyers.