Ford Transit sales decreased in the United States, Brazil, Argentina, and Chile, while increasing in Mexico during Q4 2023.
| MODEL | Q4 2023 / Q4 2022 | Q4 2023 | Q4 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| TRANSIT | -0.42% | 28,814 | 28,936 | +30.64% | 121,337 | 92,882 |
| MODEL | Q4 2023 / Q4 2022 | Q4 2023 | Q4 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| TRANSIT | +31.04% | 1,199 | 915 | +38.05% | 3,962 | 2,870 |
| MODEL | Q4 2023 / Q4 2022 | Q4 2023 | Q4 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| TRANSIT | -84.67% | 40 | 261 | -86.73% | 821 | 6,186 |
| MODEL | Q4 2023 / Q4 2022 | Q4 2023 | Q4 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| TRANSIT | -37.12% | 620 | 986 | +28.77% | 2,659 | 2,065 |
| MODEL | Q4 2023 / Q4 2022 | Q4 2023 | Q4 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| TRANSIT | -38.65% | 473 | 771 | +8.20% | 2,230 | 2,061 |
| MODEL | Q4 2023 / Q4 2022 | Q4 2023 | Q4 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| TRANSIT | -28.39% | 227 | 317 | -7.02% | 821 | 883 |
For Transit sales again commanded the full-size van segment during the fourth quarter of 2023 in spite of nearly flat sales for 28,814 deliveries.
The Ram ProMaster followed in second, up 13 percent to 21,323 units, while the E-Series, The Blue Oval’s other entry in the segment, took third place with a 25 percent jump in sales to 12,455. GM’s two entries finished out the list, with the Chevy Express (see running Chevy Express sales) falling 38 percent to 10,114 units and the GMC Savana (see running GMC Savana sales) dropping 64 percent for 2,527 deliveries.
| MODEL | Q4 23 / Q4 22 | Q4 23 | Q4 22 | Q4 23 SHARE | Q4 22 SHARE | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|---|---|
| FORD TRANSIT | -0.42% | 28,814 | 28,936 | 38% | 36% | +30.64% | 121,337 | 92,882 |
| RAM PROMASTER | +12.79% | 21,323 | 18,905 | 28% | 23% | +34.01% | 81,663 | 60,936 |
| FORD E-SERIES | +25.47% | 12,455 | 9,927 | 17% | 12% | +33.61% | 42,957 | 32,150 |
| CHEVROLET EXPRESS | -38.18% | 10,114 | 16,360 | 13% | 20% | -23.12% | 40,660 | 52,888 |
| GMC SAVANA | -64.41% | 2,527 | 7,100 | 3% | 9% | -14.79% | 21,788 | 25,569 |
| TOTAL | -7.38% | 75,233 | 81,228 | +16.63% | 308,405 | 264,425 |
In terms of segment share, Ford Transit sales dominated last quarter with 38 percent share, up two percentage points year-over-year, while the ProMaster posted a 28 percent segment share, up five percentage points, and the E-Series earned a 17 percent share, up five percentage points. Meanwhile, the Express posted a 13 percent share, down seven percentage points, and the Savana held a mere three percent share, down six percentage points.
| MODEL | Q4 23 / Q4 22 | Q4 23 | Q4 22 | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|
| FORD TRANSIT | -0.42% | 28,814 | 28,936 | +30.64% | 121,337 | 92,882 |
| FORD E-SERIES | +25.47% | 12,455 | 9,927 | +33.61% | 42,957 | 32,150 |
| TOTAL | +6.19% | 41,269 | 38,863 | +31.40% | 164,294 | 125,032 |
Combining Ford’s two entries in the full-size van segment, the Transit and E-Series, saw a cumulative 41,269 deliveries for a majority 55 percent segment share in this space. By comparison, Ford’s crosstown rival, General Motors, still placed behind Ram with just 12,641 deliveries of the Express and Savana combined, for a 16 percent segment share, and barely bested the E-Series alone.
| MODEL | Q4 23 / Q4 22 | Q4 23 | Q4 22 | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|
| CHEVROLET EXPRESS | -38.18% | 10,114 | 16,360 | -23.12% | 40,660 | 52,888 |
| GMC SAVANA | -64.41% | 2,527 | 7,100 | -14.79% | 21,788 | 25,569 |
| TOTAL | -46.12% | 12,641 | 23,460 | -20.40% | 62,448 | 78,457 |
The full-size mainstream van segment, which includes passenger, cargo, and cutaway/chassis cab models, shrank seven percent to 75,233 units in Q4 2023, meaning that Ford Transit sales outperformed the segment average.
Ford Transit sales consistently reflect its leading position as a highly desirable and popular seller, absolutely commanding its competitive segment once again during Q4 2023. This is in spite of sales slipping, or being nearly flat, for the first time this past year.
FoMoCo has been able to continue navigating supply chain constraints and other issues negatively affecting its production, even ramping up production of the Transit at the Kansas City Assembly plant by adding a third shift. So the poor sales showing of the Transit could be a reflection of the full-size mainstream van segment being down as a whole this quarter, which the Transit still actually outperformed. Additionally, the E-Series posted the biggest gain among entries, helping Ford do just fine with a dominating combined 55 percent segment share, even up five percentage points over last quarter.
Ford Transit sales continue to be partially driven by the new Transit Trail variant that joined the lineup for the 2023 model year, which is an upfit-ready off-road-oriented van that is geared toward the van and outdoor life enthusiast. Order banks for this model sealed up on August 14th, 2023.
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It's unclear what those export markets will consist of.
It didn't top every category, but was the best all-around.
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As popular as the Transit is considering sales numbers are very favorable, it doesn't hold a candle to the Mercedes Sprinter on almost every level. I drive them both extensively and will never take a Transit if the Sprinter is available, even an aging one. Those who use them both understand.