The Ford Maverick launched for the 2022 model year and immediately faced on rather large problem – demand for the affordable compact pickup far exceeded supply, as well as the automaker’s production capacity at the time. As such, many of those wishing to buy a new Maverick wound up paying markups for that privilege early on, and finding any sort of discount on that particular model has proven elusive as well. Now, the Ford Maverick has indeed been treated to its first-ever rebate, but there are quite a few exceptions that come with the deal.
According to a dealer bulletin recently seen by CarsDirect, this new incentive applies specifically to 2024 Ford Maverick EcoBoost pickups (not the hybrid), but only for shoppers that reside in California. Shoppers can choose between the Lariat trim or a Lariat equipped with the Tremor Off-Road Package as well, both of which are eligible for a $1,000 Retail Customer Cash incentive. On top of those asterisks, the Ford Maverick isn’t eligible for any kind of financing deal, nor a special lease rate, either.
Regardless, those that are in the market for a 2024 Ford Maverick Lariat EcoBoost pickup may find this deal to be enticing, particularly since the refreshed 2025 model is significantly more expensive than the outgoing version. As Ford Authority previously reported, the Lariat EcoBoost is $1,775 pricier than before with a starting MSRP of $36,735, while the Tremor has become its own trim level based on the Lariat and gained a whopping $7,010 in terms of cost, meaning that it now starts out at $39,795.
It is worth noting that the 2025 Ford Maverick does get more standard equipment than its predecessor, including a digital instrument gauge cluster and a larger, 13.2-inch screen running SYNC 4. However, loading up a new Tremor can set one back as much as $44,000, as Ford Authority recently reported, which is more than double the Maverick’s original base price of $19,995 when it debuted for the 2022 model year.
Low-interest financing on the heavy-duty pickup truck.
They could claim the credit before taking delivery.
Which could even mimic a home's lighting.
Tariffs have resulted in investments in U.S.-based production.
Its application from 2022 is still under review.
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Haha what a joke giving buyer a rebate of 1000 on a profit of 20k used to be able to buy the hybrid for around that price now there close to 40k
Ford produces cars that don't sell very well. And don't produce enough cars that sell well. Then there's the recall problem. Who is in charge of Ford? And if the figure it out... maybe they should find a new leader.
The only reason the maverick was so popular is because it WAS cheap to buy and operate. There are no other reasons. I think ford will have an awful lot of high priced mavericks that aren’t going to sale. I believe there will eventually be a lot of 2025 mavericks that will be marketed way down in order to move them and 2026 models will have to be made and sold way cheaper or the popularity will drastically decrease. Common sense Ford not greed!
I find it incredible that Ford would price its entry-level pickup so high. I also cannot understand that Ford's competitors haven't answered the Maverick's popularity with offerings of their own. Obviously Ford found a gold mine with the Maverick and can price it sky high. There was a time I planned to purchase a Maverick...once inventory caught up with demand but not anymore.
Ford is heading down the tubes. Loom at the stock price.
Look....
At 20k for the base hybrid this was a great truck for people like me that wanted something to go to Home Depot on the weekends. But I couldn’t buy one because they made around 5.
The second model year jumped way up in price to the point it was a worthless concept. I’d rather it a larger Tacoma for the price they are charging. And yes I skipped the Ranger because it looks like crap now.
Been driving for 25 years and always bought fords. Their dealers are horrible both in sales and service department. Their cars are overpriced and unreliable. Although I hear Toyota is slipping down that road as well so I guess I’m out of luck.
Since it's only available in California the people must be happy to know that they are recognized for all of their years of terrible election choices.
How to buy $20k vehicle for $50k to get $1k rebate.
I bought a 2024 Ford Maverick in del Rio Texas in August the 17th they weigh overcharged me charged me for all kinds of things that shouldn't have been charged there's lots of goods and bads about the truck I would really love to talk to someone in charge