Along with the Ford brand, sedans disappeared from the Lincoln lineup a few years ago, following the discontinuation of models such as the Lincoln Continental and MKZ, after which the luxury brand transitioned to a crossover and SUV-only lineup. Since then, many consumers have called for Lincoln to bring sedans back, but as Ford Authority reported back in October 2020, the brand had no plans to do such a thing at that time. However, one notable figure in the Lincoln Dealer Council would like to see a new sedan added to the lineup, along with a halo model, too.
“Any time there’s a sports car, kind of a halo-type product we could get to bring some more awareness to the brand, that’s always a winner too. I don’t think [leadership’s] closed to it by any means,” Matt Demmer, chairman of the Lincoln National Dealer Council, told Automotive News in a recent interview. These comments came on the heels of Demmer also calling for a new Lincoln sedan, which he believes “could be wildly successful.”
It’s somewhat unclear what sort of future product strategy Lincoln has at the moment, as the luxury brand just ditched plans to launch a bevy of new electrified models in the coming years amid softening demand. However, we do know that during a recent meeting with dealers last year, Lincoln revealed that it would be adding two new models to its lineup in the coming years. It’s unclear if those models will consist of brand new nameplates or simply derivatives of existing ones, however.
Lincoln hasn’t really had any sort of range-topping halo car in its lineup for some time, though most would consider the discontinued Continental to be such a machine. Bringing back that iconic nameplate would certainly be one way to satisfy dealer desire for both a sedan and a halo car, but as of right now, it’s entirely unclear if Lincoln actually plans to offer either of those things.
An off-road-ready killer rather than sleek and styled.
The perfect way to get to know the high-performance machine.
Enabling remote software updates and downloads.
Still a good looking truck by today's standards.
Yet another wild, one-off creation.
View Comments
Lincoln without a sedan is way behind its competitors. With an uncomplete lineup of only boring SUV´s and crossovers they have nothing to do against its competitors. Even if Lincoln is not selling bad, not everybody like SUV´s or crossovers or is willing to buy one no matter what. As former Lincoln owner, I have not visited a Lincoln dealer since the day they canceled producing sedans. Lincoln could be in a much better position in the luxury car segment if they really would get serious and would sell a complete lineup that would include sedans and sports coupes. If MB, BMW, Lexus, Audi, Tesla or even Cadillac among others can, I don´t see why Lincoln can´t.
Swimming strongly against the current...how about a Lincoln with a V-12? That would get everyone's attention.
Yes!! All they have to do is copy the Mercedes W140 from the 90's (I.E 600SEL and S600). They will sell.
First, if Lincoln thinks that the Cadillac Celestiq will move the brand an inch, think again. Second, due to Cadillac's decimation of non-EVs, it could help but only if it's a reasonably priced sedan. I doubt Ford execs are really on board with this idea since they have too many distractions, like racing, elsewhere.
As long as Ford doesn't try to half-ass it on a commodity platform like Continental did - and then kill it off even before making the first round of retirements.
Matt Demmer should be in charge of Lincoln instead of the very unqualified Dianne Craig. Replacing Failure Farley immediately would help a lot. I still believe the Lincoln Continental Coach Door Edition would outsell the overpriced Lincoln Navigator by a 2-1 margin.
I agree Lincoln really do need to bring back their sedans, I myself don’t care much for SUVS I would much rather have a beautiful sleek looking sedan rather than a box looking SUV. Don’t get me wrong I think Lincoln have the best line of SUVS, BUT IT’S NOT FOR ME. I love the MKZ and the Continental. The coach door Continental was the most beautiful cars on the road. It brought back the days of the iconic 63 we once owned. So yeah bring back the sedans and coupe. ITS LONG OVERDUE….
Would love to see a proper Town Car brought back. I learned to drive on a 1992 Town Car and I can still feel how smooth it used to drive. We need a sedan or two back. Continental or MKZ. I really loved the 2018 MKZ I had; it was a great car. Currently have an Aviator and it's nice I guess. Much prefer a sedan though.
How about a Ultra Modern Town Car! One that truly floats like the past. PS, you have to keep it fresh, too!
Both Lincoln and Cadillac are on the path of obsolescence in the near future unless they add a full sized car to their lineups. The Cadillac CT4 and CT5 are a joke, they are nothing more than a high end mid size vehicle woefully underpowered. Not everyone wants a SUV especially ones costing more than $70K. Cadillacs switch to an all EV lineup within 5 years will be their demise. As for Liconln need to expand their product offering. Too limited right now
If Lincoln is compete in the game, they need to shake it up and throw out the old man mentality of slow, comfortable vehicles. They need to drop that 5.2 Voodoo, in the Navigator, and compete with the other luxury brands. Don't get me wrong, the EcoBoost is a formidable engine
But give the people what they want. They should have in the early 2000's with the Lincoln LS, that pitiful 3.9, they should have dropped the 4.6 out of the Mark VIII LSC. Stop playing it safe, and step up their game . And give the people something worth their money!