When it launched for the 2022 model year, the Ford Bronco Raptor started out just under the $70k mark, and it faced tremendous demand at first, too. However, we’ve watched as Bronco Raptor prices skyrocketed in the ensuing years, all the way up to $90k for the 2025 model year. At the same time, inventory has grown, prompting Ford to cut Bronco Raptor prices on more than one occasion as it looks to move older models and make way for newer ones. Now, that’s happening in a big way with leftover 2024 Ford Bronco Raptor SUVs, too.
According to a dealer bulletin recently seen by CarsDirect, the 2024 Ford Bronco Raptor qualifies for up to $14,000 in dealer cash in at least a dozen regions across the U.S. through August 4th, money that dealers can either keep for profit purposes or pass along to customers. That’s a pretty significant price cut for the high-performance off-road SUV, and there are still around 6,000 examples of the 2024 model sitting on dealer lots at the moment – making for a pretty good opportunity for anyone in the market.
Back in June, The Blue Oval slashed 2025 Ford Bronco prices on certain trims, while increasing the MSRP of others. The big story at that time revolved around the Ford Bronco Raptor, however, which was treated to a significant $10,040 price cut, giving it a new starting price tag of $79,995. Regardless, with this new discount, one can still score a 2024 model for less, so long as they can find one at a dealer willing to pass on those savings.
These price cuts have certainly impacted the used Ford Bronco Raptor market as well, which is a huge turnaround given the fact that we previously saw those vehicles selling for more than MSRP with a few miles on the clock. Earlier this month, Ford Authority spotted a modified Bronco Raptor with 11k miles that hammered for a mere $65,000, in fact, far lower than its original MSRP.
Low-Interest financing on best-selling pickup truck.
Amazing that that little of damage totaled it.
A pretty stellar example of the luxury sedan.
Still plenty of options for charging devices, though.
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It's still too much money for a 6 cylinder powered vehicle. Love the design, but the powertrain is trash.
And they STILL won't honor their warranty!