Lincoln Rival Jaguar Land Rover Pushes Back EV Models Over Demand

It wasn’t too long ago that Lincoln planned on adding more than one electric vehicle to its lineup, but amid weaker demand for such products, Ford’s luxury arm abandoned those plans early last year. The same can be said of more than one Lincoln rival as well, with Volvo pushing back its EV timetable and Mercedes-Benz delaying its electrified ambitions, all within the past year or so. Now, we have another automaker to add to that list – Jaguar Land Rover – which is now pushing back its own EV lineup expansion.

Late last year, Jaguar showed off a new EV concept as it announced plans to undergo some radical changes in general, but now, those plans are being delayed a bit, according to The Guardian. Jaguar Land Rover reportedly sent a letter to Range Rover Electric customers informing them that deliveries of that model have been pushed from later this year to 2026, while a pair of planned Jaguar EVs are also reportedly being delayed by several months as the automaker waits for demand to pick up, a move that also gives it more time to conduct testing on the vehicles.

Despite this delay, Jaguar Land Rover still expects to launch its planned EVs in the near future, complying with the existing EV mandate set forth in the UK. Though that country recently softened its rules amid weaker than expected demand, automakers are still required to adhere to stair step increases in EV sales, with the exception of certain hybrids in the shorter term.

“By 2030 JLR will sell electric versions of all its luxury brands,” a Jaguar Land Rover spokesperson said in a statement. “Our plans and vehicle architectures are flexible so we can adapt to different market and client demands. We are committed to the highest standards of design, capability and quality, and we will launch our new models at the right time for our clients, our business and individual markets.”