For quite some time, new Lincoln inventory levels were among the highest of any automotive brand – in some months, more than double the national average in the U.S., in fact. Things did improve considerably as Lincoln inventory dropped all the way from a 127 days’ supply in March to 87 days in April, then down to 86 days in May. However, it then swelled back to a 112 days’ supply in June, marking another sharp turnaround – this time, in the wrong direction, though it wasn’t alone in that regard. However, things did improve just a bit in July.
According to new data from Cox Automotive, new Lincoln inventory levels closed out last month at a 117 days’ supply, which was one of the highest in the industry yet again – behind only Land Rover and Ram, though it is at least an improvement versus June. As for the overall automotive market, it averaged a 73 days’ supply in July, declining by seven days and around one percent month-over-month, to 2.68 million vehicles.
This drop was aided in part by robust sales that grew 8.7 percent versus June, removing 25,840 vehicles from dealer lots. Inventory levels have dropped 4.7 percent year-over-year, while sales were 10.1 percent higher than July 2024. even as pricing remains steady. The average new vehicle list price decreased by 0.3 percent month-over-month, to $48,480, which is the lowest since April, though also 2.8 percent higher than a year ago. Average transaction pricing decreased by $59 to $48,841, while incentives increased by 0.3 percent to 7.3 percent of ATP – the highest of any month in 2025 thus far.
“As we wrap up July’s market review, it’s clear that the U.S. auto industry continues to navigate shifting tides with resilience,” Cox Automotive stated. “Inventory is tightening just as sales momentum grows, and while tariffs remain a thorn in automakers’ sides, smart incentives and fresh models are keeping buyers engaged. Price trends have stabilized despite underlying volatility, proof that both dealers and consumers are adapting quickly. As we look ahead to upcoming Model Year 2026 launches and the evolving EV landscape, expect the market to stay dynamic and competitive, with savvy shoppers ready to seize the next opportunity.”
Interest-free financing and more on subcompact luxury crossover.
The Expedition is back!
A more off-road capable EV pickup may be in the works.
An effort to conserve energy when we aren't looking at them.
A one-owner car primarily used as a bingo transport.
It will take some time to even things out.
