There’s still a lot we don’t know about the all-new, forthcoming, yet-to-be-named, affordable Ford EV pickup, but the automaker did give us some juicy details about the new model just yesterday. Expected to be closer in size to the Ford Maverick than the Ford Ranger, this new model will reportedly be as quick as a Mustang EcoBoost, with more room inside than a Toyota RAV4. We also know that the Ford EV pickup will utilize lithium-iron phosphate (LFP) batteries, and now, we’re learning just how big those packs will be.
According to InsideEVs, Ford is aiming to utilize a battery pack that’s around 15 percent smaller than the unit present in the BYD Atto, which offers up 60.5 kWh of usable energy. That means the new Ford EV pickup could come equipped with a battery pack touting 51 kWh of usable energy, which is quite tiny when compared to most EVs on the market today. In fact, the Ford Mustang Mach-E standard range LFP pack comes in at 73 kWh, while the base Ford F-150 Lightning gets a 98 kWh battery pack.
The new Ford EV pickup will also utilize a 400-volt architecture, and is expected to offer owners the ability to power their homes, too. Otherwise, we know that Ford is targeting a $30k starting price for the new model, and it will be offered exclusively in four-door guise, while owners will be able lock their surfboards or other gear in the bed without the need for a roof rack or trailer hitch racks. It will be produced at the Louisville Assembly plant, as expected, with a launch date of 2027 and a potential max annual capacity of 190,000 units.
As Ford Authority reported last week, the new Ford EV pickup could use the Ranchero name, based on a recent trademark filing in the U.S., reviving a moniker previously used on a car-based pickup produced between 1957 and 1979. Regardless, it will ride on a brand new, universal platform that can support up to eight body styles in total.
Another nice example from this generation.
Our first and only look at the future model, for now.
The firm is still concerned about the impacts of tariffs and warranty costs.
The rearview camera image could display intermittently or appear blue or black.
An ongoing battle is about to be settled.
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Without knowing the details of the propulsion system it's useless to judge the range of the battery pack. Ford's current systems, for instance in the Mach E I have, are near the bottom of the range for electric motor efficiency. If Ford can match Tesla in efficiency that would be at least a 25% improvement in range, and the 51 kw/h battery pack would give a range of around 250 miles, about what the Mach E standard achieves today
Is there any indication that the bed will be 5 foot or 5 1/2 foot? The 4 1/2 foot bed of the Maverick is just too short.
Too short for... not sure? I've loaded mine with 4'x8' plywood, up to 10' lengths of PVC, pallets 6' long, and more. I'll admit, I chickened out hauling the 12' trim for re-doing our living room and put that in a trailer. If I found myself needing more bed length, there's bed extenders, there's plenty of tie-down options, there's racks, there's ways to do it, even with the shorty box.
I’m sad to see Ford go so fully into EV’s. Why not invest in affordable small cars? I know everyone seems to want small SUV’s, well why not produce an affordable small SUV? Even if the $30 K price point is reached, if it proves to be successful, Ford will do exactly like they did with the Maverick and quickly raise the price. If anything, the Maverick should tell Ford what the American public really wants…something affordable and offer a reliable hybrid!
The market dictate that, best sellers are no longer small affordable cars.
In the top 10 list of best selling cars there is only 1 car, the Camry and it is 8th at 150k sales this year the 9 others are suvs and trucks, they sold over 1.9 million units.
So where does a vehicle builder invest?
Farley said in the live presentation the risk is high. The greater risk is not doing anything. If not challenged the Chinese will take over the market. This new product line might just dismantle Tesla.
so much man power and mental effort in designing a mini, mid, tiny ? pickup with what may be just early enough battery to fill an unknown void in fords market share, wow... if only such time and brain power went into REAL quality control of parts used to produce todays vehicles maybe there would be a lot less recalls, unhappy owners, and maybe more sales,,, but then, what do I know, ford has the mental giants running the henhouse.