When the Ford Maverick debuted for the 2022 model year, it did so to tremendous demand, which made sense given its low cost and impressive fuel efficiency. Turns out, a lot of folks were just waiting for the compact pickup, in general, to make a comeback, but the Ford Maverick Hybrid, specifically, proved to be the proverbial cherry on top. That ultra-efficient powertrain quickly became the most popular of the bunch, though we normally don’t get a breakout in terms of how it performs compared to the regular EcoBoost-powered model – until now, that is.
In its Q3 2025 sales report, The Blue Oval revealed that Ford Maverick Hybrid sales came in at 63,516 units year-to-date, as of the end of September, which is 11.5 percent higher than a year ago. Total Maverick sales were 120,994 units over that same time period – a 10.9 percent increase – meaning that the Hybrid model enjoyed a strong share of 52.5 percent, or more than its regular gas-powered, non-electrified counterpart.
The Ford Maverick also set a new Q3 sales record by moving 34,848 total units across that time span. However, perhaps more impressively, 60 percent of Ford Maverick buyers over the course of the third quarter are new to The Blue Oval in general, proving that the pickup continues to woo them away from other brands. That trend began even before the Ford Maverick started landing in the driveways of customers in 2021, when Ford Maverick Marketing Manager, Trevor Scott, told Ford Authority that the automaker was seeing strong interest from folks that owned vehicles made by other brands.
By October 2022, we learned that more than 80 percent of Ford Maverick buyers came from other brands, with the Honda CR-V and Toyota RAV4 accounting for its biggest conquests in terms of individual models. By October of that same year, 60 percent of Maverick buyers came from other brands – predominately, Honda and Toyota. At that point, the Maverick’s biggest conquests were the Honda Civic, Honda CR-V and Toyota RAV4 – none of which it competes with directly, at least in terms of vehicle segment.
F-Series production could be impacted in a major way.
Tying the Escape in that regard.
A new stamping building is currently being erected.
He grew up riding to practice in his dad's Ranger.
The move stands to hurt Stellantis the most.
Nearly a year after it debuted for the U.S.
