Ford Third Most Popular Auto Brand Globally For H1 2025

As Ford Authority reported earlier this year, Ford was the third best-selling automotive brand across the entire globe in 2024, moving 4,292,000 vehicles in that time span, which was a one percent year-over-year increase, ranking it behind only Toyota and Volkswagen. Ford managed to hold on to the third spot this past year once again even as it suffered major losses in Europe, South America, and China, largely thanks to its strong performance in markets like North America and Australia, though Chinese automaker BYD was closing the gap. Regardless, not much changed through the first half of 2025, either.

According to new data from Felipe Munoz of JATO Dynamics, Ford sold 2,075,500 vehicles in H1 2025, which was a one percent decrease versus H1 2024, but still good enough for third place overall. Ford ranked behind Toyota (4,725,616 sales) and Volkswagen (2,320,300 sales) yet again, with those brands posting six and five percent year-over-year gains, respectively.

More concerning for Ford is the fact that BYD continued to post strong growth across the first six months of the year, finishing fourth with 2,004,442 sales – a 31 percent increase versus the first half of 2024. Over the course of last year, the brand moved up from the tenth spot in 2023 to fourth in 2024, with the fast-growing Chinese automaker selling 4,085,536 vehicles – a significant 41 percent increase.

Regardless, the Ford brand fares even better in the U.S., where it recently ranked as the second most-popular brand on American roads, according to a separate study. It found that while 55.4 percent of Americans own a foreign car – versus just 44.6 percent with a domestic vehicle – General Motors still has the largest share of vehicles in the U.S. at 12.5 percent, followed by Ford at 11.7 percent. From there, automakers from Japan – Toyota, Nissan, and Honda, as well as South Korea – Hyundai and Kia – dominated the list.