Ford Brazil sales decreased 10 percent to 18,498 units in July 2019 compared to July 2018 results.
Individual model sales performance was as follows:
During the first seven months of the 2019 calendar year, Ford Brazil sales decreased 3 percent to 103,613 units.
| MODEL | JUL 2019 / JUL 2018 | JULY 2019 | JULY 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| ECOSPORT | -18.57% | 2,530 | 3,107 | -5.93% | 17,963 | 19,095 |
| FIESTA | -83.41% | 292 | 1,760 | -76.61% | 2,778 | 11,875 |
| FOCUS | -82.52% | 107 | 612 | -67.00% | 1,521 | 4,609 |
| FUSION | -90.52% | 40 | 422 | -71.95% | 720 | 2,567 |
| KA | +8.25% | 13,648 | 12,608 | +12.05% | 87,180 | 77,806 |
| MUSTANG | -57.97% | 29 | 69 | -65.23% | 242 | 696 |
| RANGER | -3.43% | 1,830 | 1,895 | +10.97% | 11,570 | 10,426 |
| FORD TOTAL | -9.77% | 18,498 | 20,502 | -4.04% | 122,111 | 127,256 |
Ford Brazil sales decreased again in July compared to the same month of 2018, with nearly all models seeing decreases in sales volume. Only the small Ford Ka – the brand’s best-selling vehicle in South America – increased its sales performance during the month, with an increase of 8 percent between its two available body styles – hatchback and sedan.
The primary reason for the decline decline of Ford Brazil sales is a smaller model lineup compared to 2018, with the Ford lineup shrinking from seven to five vehicles in the South American country. The reduction is due to the fact that the Fiesta and Focus were discontinued at the end of the commercial cycle of their respective generations.
With an estimated 400 miles of range and a $60k price tag.
A key cost savings measure for the automaker.
A nifty way to keep things cool on the go.
It actually traveled further on a charge than it did when new.
That has been the case for a while now, too.
Leaning heavily on a 1970s cop show aesthetic.
