Ford Mustang Sales Reclaim First Place In Q4 2023

Ford Mustang sales increased in the United States, Mexico, Brazil, and Argentina while decreasing in Colombia during the fourth quarter of 2023.

Ford Mustang Sales - Q4 2023 - United States

In the United States, Ford Mustang deliveries totaled 13,290 units in Q4 2023, an increase of about 21 percent compared to 10,968 units sold in Q4 2022.

During the complete 2023 calendar year, Mustang sales increased about 2 percent to 48,605 units.

Ford Mustang Sales - Q4 2023 - Mexico

In Mexico, Ford Mustang deliveries totaled 486 units in Q4 2023, an increase of about 216 percent compared to 154 units sold in Q4 2022.

During the complete 2023 calendar year, Mustang sales decreased about 5 percent to 684 units.

Ford Mustang Sales - Q4 2023 - Brazil

In Brazil, Ford Mustang deliveries totaled 65 units in Q4 2023, an increase of about 12 percent compared to 58 units sold in Q4 2022.

During the complete 2023 calendar year, Mustang sales increased about 4 percent to 343 units.

Ford Mustang Sales - Q4 2023 - Argentina

In Argentina, Ford Mustang deliveries totaled 27 units in Q4 2023, an increase of about 440 percent compared to 5 units sold in Q4 2022.

During the complete 2023 calendar year, Mustang sales increased about 177 percent to 158 units.

Ford Mustang Sales - Q4 2023 - Colombia

In Colombia, Ford Mustang deliveries totaled 7 units in Q4 2023, a decrease of about 67 percent compared to 21 units sold in Q4 2022.

During the complete 2023 calendar year, Mustang sales decreased about 34 percent to 40 units.

Competitive Sales Comparison (USA)

Ford Mustang sales increased 21 percent to 13,290 units during the fourth quarter of 2023, surging back to first place in its competitive segment in terms of cumulative sales volume.

The Dodge Challenger slotted into second place with a 26 percent decrease to 9,610 units, followed by the Chevy Camaro in third – and last – place, with a 16 percent increase to 6,340 units.

Sales Numbers - Two-Door Muscle Cars - Q4 2023 - USA

From a segment share standpoint, the Mustang accounted for 45 percent, up eight percentage points year-over-year. The Challenger earned 33 percent, down 11 percentage points, while the Camaro saw its share expand three percentage points to 22 percent.

Overall, the two-door muscle car segment contracted 0.57 percent to 29,240 units, meaning that Ford Mustang sales outperformed the segment average.

For reference, we are providing sales results for the greater two-door mainstream sports car segment below.

Sales Numbers - Mainstream Two-Door Sports Cars - Q4 2023 - USA

The Ford Authority Take

For the first time in a while, Ford Mustang sales saw a notable upswing during Q4 2023. This is due in part to the all-new seventh-generation 2024 Ford Mustang, which went on sale last quarter. The overhauled model debuted to much fanfare, and has already accumulated quite a few accolades and wiped out the competition in comparison tests. As such, it’s safe to say that the 2024 Mustang is a hot seller, and will continue to drive interest in the pony car in the coming months as well.

Additionally, production of the Mustang improved during December 2023, as 6,553 pony cars rolled off the assembly line at the Flat Rock Assembly plant in Michigan last month. That followed several steady months of decent output at the plant through the third and fourth quarters, ensuring dealers had a plethora of pony cars through the end of the year.

However, it’s no secret that the age of the muscle car is drawing to a close, and the Mustang will stand alone in its segment in the near future, at least for a limited time. The Camaro is on the way out, and production of the current-gen Challenger wrapped up in late December. The Challenger will likely be replaced by an all-electric muscle car, while the future of the Camaro nameplate is up in the air beyond the 2024 model year.