Ford has been a popular brand across Europe for quite a long time now, as is the case in most of the markets in which it operates. In April, The Blue Oval continued to rank among the most popular – or best-selling – brands in that region, in fact, ranking in eighth place with 41,110 new registrations in May, which was nine percent more than the year prior. Ford also ranked 11th in EV sales across Europe in May with 7,287 new registrations – a 280 percent year-over-year increase. Now that the first half of the year is in the record, books, we’re finding that this success continued over that timespan, too.
According to new data from JATO Dynamics, Ford held on to the eighth spot in terms of the best-selling automakers in Europe across the first half of 2025, racking up 257,337 registrations – six percent more than H1 2024. Volkswagen Group led the way yet again with more than 1.8 million new vehicle registrations in H1 2025, followed by Stellantis, Renault Group, Hyundai-Kia, BMW Group, Toyota, and Mercedes-Benz, while Ford ranked ahead of Geely Group and Nissan to round out the top 10.
As for the overall new vehicle market in Europe, it didn’t fare so well, with registrations dropping 4.4 percent in June to 1,250,868 units, while H1 sales declined by 0.3 percent to 6,844,426 units. This decline can be blamed on a variety of factors, though automakers are also dealing with substantial growth in terms of Chinese presence in that part of the world. In fact, Chinese auto brands nearly doubled their market share in Europe year-over-year in H1 2025, hitting a new all-time high of 5.1 percent amid a 91 percent sales increase.
“Persistently high prices, geopolitical and economic tensions with Europe’s trading partners, and the post-pandemic market reality are behind the decline,” said Felipe Munoz, Global Analyst at JATO Dynamics. “Western Europe has lost the equivalent of more than 2.5 million units of annual sales since 2019.”
Interest-free financing and more on the coupe and convertible pony car.
Helping conduct what's known as a 'vacation check.'
A nicely finished machine, in general.
Pointing to growing sales of the automaker's EVs, in general.
Production is slated to end this month.
Only 12 percent of those sales came from the U.S.
