Over the years, Lincoln has posted some solid results in J.D. Power’s China Tech Experience Index (TXI) Study, ranking fifth among all premium brands in 2021, third in 2022, second in 2023, and second yet again in 2024. Now, the 2025 version of J.D. Power’s China Tech Experience Study has been released, and it reveals that not a whole lot has changed for Lincoln over the past couple of years, though it continues to trail a familiar rival.
Lincoln once again ranked second among all premium brands in the 2025 TXI Study with a score of 596 out of 1,000 possible points, placing it behind only Mercedes-Benz and its score of 622. It’s a notable improvement versus 2024 as well, when Lincoln posted a score of 575, though Mercedes also managed to improve from last year’s result of 598 points. The segment average this time around came in at 580, compared to 553 last year, so this was more of a unified improvement across the entire segment.
Indeed, the scores for new-vehicle owners’ perceptions of 32 advanced technologies and eight basic technologies reached a record high of 588 in the 2025 TXI study, an increase of 38 points from 2024. That mark reflects a significant leap in consumer acceptance and satisfaction with automotive technologies, as well as a positive shift in the industry’s ability to align technological innovations with real-world user needs, according to J.D. Power. The China TXI Study aims to determine how effectively each automotive brand brings technologies to market by analyzing 40 automotive technologies, which are divided into two categories – smart driving and smart cockpit. Only the 32 technologies classified as advanced are award eligible.
“The continued rise of the TXI score this year marks a turning point in China’s automotive intelligence development,” said Elvis Yang, general manager of auto product practice at J.D. Power China. “We are now entering the second phase, which presents three key characteristics. Initially, for the first time, the growth rate of problems users experience with tech features has outpaced the growth in perceived feature installations—reaching an average of 10.7 problems per 100 (PP100) for each advanced feature. This suggests that vehicle owners are no longer paying for feature quantity, but instead expecting a better experience.”
“Secondly, cockpit features and user interface design are becoming increasingly homogenized, while advanced driver assistance systems (ADAS) are at a pivotal inflection point. User awareness and attentiveness to these features have risen significantly. Moving forward, enhancing trust and safety while evolving toward human-like ADAS experiences will be key to accelerating mainstream adoption. Lastly, AI capabilities are emerging as the next competitive frontier for intelligent cockpits. Users now expect more than just basic voice commands or vehicle control. The market is eager for ‘killer apps’ in specific usage scenarios. The era of Automotive Intelligence 2.0 is officially underway.”
Special lease deals and cash back offered on compact crossover.
The Mustang GT3 has really come alive this season.
It's planning to build most of its U.S. models in the U.S. by 2030.
It could locate water sources and filter it so that it's safe to drink.
A bespoke process for a bespoke machine.
View Comments
Absolute pity we didn't get the Zephyr stateside
I have a 3 year old Lincoln Nautilis. Most comfortable and best car I have ever owned. Lincoln doesn't get the attention like MERCEDES and BMW and those are great cars but I prefer my Lincoln.