Ford Explorer Among Top 25 Best Selling European EVs Of August 2025

Production of the Ford Explorer and Capri EVs at the Cologne Electric Vehicle Center in Germany just began last year, but both faced nearly immediate production cuts after meeting a cold market. That continues to be the case, and in fact, The Blue Oval plans to cut upwards of 1,000 jobs at the Cologne plant due to weak demand, as Ford Authority reported last week. Despite this, the Ford Explorer EV has become a regular on the list of the top 25 best-selling electric vehicles in Europe as of late, and that trend continued into August, too.

According to new data from JATO Dynamics, the Ford Explorer EV landed in 11^th place among all EVs in Europe last month, recording 3,379 sales – an 88 percent year-over-year increase. That’s a notable improvement from the Explorer’s 20^th place ranking through the first half of 2025, too. The Ford Explorer EV ranked 22^nd on that list in February, 19^th in March, 15^th in April, 16^th in May, and 16^th in June, though JATO didn’t provide any figures for July, oddly enough.

As for the overall European new car market, it enjoyed a pretty strong August after recording 790,177 total sales, a five percent year-over-year increase. EV sales grew by a more substantial 27 percent to 159,746 units, gaining 3.5 percent market share to close out the month at 20.2 percent. That latter figure is a new record, in fact, and through the first eight months of 2025, Europeans have scooped up 1.54 million new EVs.

“The data shows that there was strong demand for BEVs in August, however a 27% increase is less significant than it looks when you consider how widely they are being promoted across Europe,” said Felipe Munoz, Global Analyst at JATO Dynamics. “The new record market share for BEVs achieved last month has been partly distorted by the fact that Italy – typically a less enthusiastic adopter of BEVs – is usually quiet during August.”