Ford Motor Company sales increased four percent to 190,206 units in August 2025 in the United States. Sales increased at Ford and decreased at Lincoln.
FoMoCo Sales Notes – U.S. August 2025
- Total Ford Motor Company sales during August 2025 increased 3.9 percent to 190,206 units
- Electric vehicle sales totaled 10,671 units, up 19.3 percent
- Hybrid sales totaled 18,773 units, up 14.5 percent
- Internal combustion vehicle sales totaled 160,762 units, up 2.0 percent
- Truck sales increased 2.4 percent to 105,432 units
- SUV sales increased 6.2 percent to 81,539 units
- Car sales increased 2.2 percent to 3,235 units
Brand & Model Sales
Ford sales increased 5.0 percent to 181,827 units:
- Ford Bronco sales increased 32.04 percent to 13,378 units
- Ford Bronco Sport sales decreased 11.53 percent to 10,925 units
- Ford E-Series sales increased 4.96 percent to 3,531 units
- Ford E-Transit sales decreased 75.97 percent to 228 units
- Ford Edge sales decreased 100 percent to 0 units
- Ford Escape sales decreased 10.43 percent to 12,290 units
- Ford Expedition sales increased 53.73 percent to 8,724 units
- Ford Explorer sales increased 22.04 percent to 20,617 units
- Ford F-150 Lightning sales increased 21.21 percent to 3,217 units
- Ford F-Series sales decreased 4.33 percent to 65,101 units
- Ford Heavy Trucks sales decreased 35.38 percent to 893 units
- Ford Maverick sales increased 16.43 percent to 11,956 units
- Ford Mustang sales increased 2.24 percent to 3,235 units
- Ford Mustang Mach-E sales increased 35.29 percent to 7,226 units
- Ford Ranger sales decreased 10.35 percent to 5,074 units
- Ford Transit sales increased 59.04 percent to 15,432 units
Lincoln sales decreased 14.9 percent to 8,379 units:
- Lincoln Aviator sales decreased 45.49 percent to 1,415 units
- Lincoln Corsair sales increased 8.55 percent to 2,526 units
- Lincoln Nautilus sales decreased 15.57 percent to 2,814 units
- Lincoln Navigator sales increased 2.46 percent to 1,624 units
During the first eight months of the 2025 calendar year, Ford Motor Company sales increased 6.6 percent to 1,492,905 units.
Sales Results - August 2025 - USA - Ford
| MODEL | AUG 2025 / AUG 2024 | AUGUST 2025 | AUGUST 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| BRONCO | +32.04% | 13,378 | 10,132 | +43.44% | 99,239 | 69,186 |
| BRONCO SPORT | -11.53% | 10,925 | 12,349 | +10.23% | 94,301 | 85,552 |
| E-SERIES | +4.96% | 3,531 | 3,364 | +0.58% | 26,571 | 26,417 |
| E-TRANSIT | -75.97% | 228 | 949 | -44.39% | 4,492 | 8,078 |
| EDGE | -100.00% | 0 | 2,858 | -94.81% | 3,040 | 58,518 |
| ESCAPE | -10.43% | 12,290 | 13,721 | +7.46% | 106,095 | 98,731 |
| EXPEDITION | +53.73% | 8,724 | 5,675 | +13.08% | 61,022 | 53,965 |
| EXPLORER | +22.04% | 20,617 | 16,893 | +7.28% | 144,383 | 134,583 |
| F-150 LIGHTNING | +21.21% | 3,217 | 2,654 | -9.68% | 19,077 | 21,121 |
| F-SERIES | -4.33% | 65,101 | 68,047 | +13.73% | 535,627 | 470,978 |
| HEAVY TRUCKS | -35.38% | 893 | 1,382 | -18.25% | 7,578 | 9,270 |
| MAVERICK | +16.43% | 11,956 | 10,269 | +9.68% | 110,034 | 100,323 |
| MUSTANG | +2.24% | 3,235 | 3,164 | -8.29% | 31,015 | 33,817 |
| MUSTANG MACH-E | +35.29% | 7,226 | 5,341 | +6.69% | 34,319 | 32,167 |
| RANGER | -10.35% | 5,074 | 5,660 | +67.90% | 44,025 | 26,221 |
| TRANSIT | +59.04% | 15,432 | 9,703 | +4.48% | 100,686 | 96,373 |
| FORD TOTAL | +5.01% | 181,827 | 173,144 | +6.55% | 1,421,504 | 1,334,081 |
Sales Results - August 2025 - USA - Lincoln
| MODEL | AUG 2025 / AUG 2024 | AUGUST 2025 | AUGUST 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| AVIATOR | -45.49% | 1,415 | 2,596 | +0.18% | 14,906 | 14,879 |
| CORSAIR | +8.55% | 2,526 | 2,327 | +0.27% | 17,674 | 17,626 |
| NAUTILUS | -15.57% | 2,814 | 3,333 | +0.64% | 24,087 | 23,934 |
| NAVIGATOR | +2.46% | 1,624 | 1,585 | +50.03% | 14,734 | 9,821 |
| LINCOLN TOTAL | -14.86% | 8,379 | 9,841 | +7.76% | 71,401 | 66,260 |
Sales Results - August 2025 - USA - FMC Totals
| BRAND | AUG 2025 / AUG 2024 | AUGUST 2025 | AUGUST 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| FORD TOTAL | +5.01% | 181,827 | 173,144 | +6.55% | 1,421,504 | 1,334,081 |
| LINCOLN TOTAL | -14.86% | 8,379 | 9,841 | +7.76% | 71,401 | 66,260 |
| FMC USA TOTAL | +3.95% | 190,206 | 182,985 | +6.61% | 1,492,905 | 1,400,341 |
About The Numbers
- All percent change figures compared to Ford Motor Company sales for August 2024, unless noted otherwise
Further Reading & Sales Reporting
- Ford Motor Company news
- Running Ford Motor Company sales numbers
- Running Ford sales numbers
- Running Lincoln sales numbers
- Ford Motor Company Q3 2025 sales reports:
- Ford Motor Company sales Q3 2025 U.S.A
- Ford sales Q3 2025 U.S.A.
- Lincoln sales Q3 2025 U.S.A.
- Ford Motor Company sales July 2025 U.S.A.
- Ford Motor Company sales August 2025 U.S.A.
- Ford Motor Company sales September 2025 U.S.A.
- Ford China sales Q3 2025
- Ford Motor Company Canada sales Q3 2025
- Ford Canada sales Q3 2025
- Lincoln Canada sales Q3 2025
- Ford Motor Company Argentina sales Q3 2025
- Ford Argentina sales July 2025
- Ford Argentina sales August 2025
- Ford Argentina sales September 2025
- Ford Motor Company Colombia sales Q3 2025
- Ford Colombia sales July 2025
- Ford Colombia sales August 2025
- Ford Colombia sales September 2025
- Ford Motor Company Brazil sales Q3 2025
- Ford Brazil sales July 2025
- Ford Brazil sales August 2025
- Ford Brazil sales September 2025
- Ford Motor Company Mexico sales Q3 2025
- Ford Motor Company Mexico sales July 2025
- Ford Motor Company Mexico sales August 2025
- Ford Motor Company Mexico sales September 2025
- Ford Motor Company sales Q3 2025 U.S.A
Comments
Not all that impressive, compared to others, especially the South Koreans.
Ford (and GM for that matter) singlehandedly gave them the market by paring down their lineup.
True if they still had the Edge the numbers would be right up there with the other manufacturers. They did very well with less models.
They need more asap.
And they still trail Toyota by 35,000 sales. Great job Farley and Junior!