Ford Europe has gotten clever with regard to marketing the all-new Ford Ka+ 5-door hatchback, leaning on the recent popularity of YouTube “unboxing” videos to present the small car in a truly unique way.
“Unboxing” videos, for those unfamiliar with the genre, are exactly what they sound like: someone opens a tidy new package on video for the world to see, often with commentary. It may seem like an odd sort of thing for a person to seek out and watch, but we’ve been told that it makes for strangely satisfying video content.
To unpackage the new Ford Ka+, the automaker reached out to Lewis Hilsenteger of YouTube channel Unbox Therapy – an unboxing channel with some 4.5 million subscribers. They also enlisted the help of Welsh actress Joanna Page from the BBC comedy Gavin & Stacey. Not sure what they’ll find inside the biggest package Hilsenteger has ever encountered (4.2 meters long), the two stars get to work removing a fully-assembled 2016 Ford Ka+ from its container.
Says seasoned unboxer Lewis Hilsenteger: “This is the biggest unboxing I have ever done! I was not aware of what was in the box until it was opened. I’m a huge Ford fan, and am delighted to have unboxed the Ka+.”
The new Ford Ka+ uses the same global small car platform as the Ford Fiesta, but will be sold at a lower price-point for more budget-conscious buyers.
It shows a lot of promise thus far.
He apparently tuned his pickup and now needs pricey repairs.
A nifty way to conceal additional lighting sources when they aren't needed.
The resulting mine will churn out massive amounts of the material when it's finished.
Not much has changed on that front.
A nice little touch under the hood.