Ford Motor Company’s premium Lincoln brand reported 6,700 new vehicle deliveries in February 2018 in the United States, a decrease of 23.4 percent compared to February 2017.
Sales on an individual model basis were as follows:
What’s more, Lincoln transaction prices grew $4,600 in February 2018.
In the first two months of 2018, Lincoln U.S. sales decreased 25 percent to 13,110 units.
| MODEL | FEB 2018 / FEB 2017 | FEBRUARY 2018 | FEBRUARY 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| CONTINENTAL | -29.75% | 758 | 1,079 | -29.96% | 1,573 | 2,246 |
| MKC | -20.88% | 1,550 | 1,959 | -24.26% | 2,747 | 3,627 |
| MKT | -52.26% | 137 | 287 | -52.47% | 260 | 547 |
| MKX | -24.18% | 1,812 | 2,390 | -31.87% | 3,623 | 5,318 |
| MKZ | -33.46% | 1,380 | 2,074 | -38.62% | 2,556 | 4,164 |
| NAVIGATOR | +13.33% | 1,063 | 938 | +47.86% | 2,351 | 1,590 |
| LINCOLN TOTAL | -23.38% | 6,700 | 8,744 | -25.21% | 13,110 | 17,529 |
Interest-free financing and more on midsize luxury crossover.
An easier way to hook up a trailer.
Good enough to make China its fourth-largest market.
A super clean example of the seldomly-seen van.
The hatchback is still a tremendous value in today's world.
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They need to hurry and convert the MK#s over to the named and provide the new Lincoln grille and taillight treatment. Honestly, the Continental and Navigator are awesome cars, however, the rest of the lineup is stale.
For the naming conventions, here's my take:
MKC - Helmsman/Shepherd
MKX - Aviator
MKZ - Zephyr
The MKT should be EOL. They should introduce a new long coupe version of the Continental and call it the Continental Club Coupe. The Club Coupe should also be AWD or RWD (I know they don't have a long wheel base RWD platform, but honestly, would anyone be mad if they converted the Mustang platform for Lincoln as well? Strong driving dynamics and the Mustang platform is already pretty long. Stretch it a little and put it under the Continental and Continental Club Coupe.
The MKC (Helmsman/Shepherd) and MKX (Aviator) need to be further differentiated. They are too close in styling, price, and intent.
I dunno, I want Lincoln to succeed, but I guess everyone's a critic. ¯\_(ツ)_/¯
Yeah, but unfortunately, the Conti is not long for this world...
http://fordauthority.com/2018/03/lincoln-continental-to-be-discontinued-after-current-generation/
I also want Lincoln to succeed, but they need to get serious about it and put it on the next rear-drive platform... otherwise, Lincoln will be a brand of crossovers and SUVs.
They need to bring back the town car in all it's glory. This thing they call the MKT is not a town car, it's a hatchback. Also the continental is a great disservice to its original form. The v8 engine was wonderful, and the long hood with that beautiful Lincoln emblem right up front. I will not buy any Lincolns newer than 2012 until they fix this problem.