The value of Ford stock increased during the August 5th, 2019 – August 9th, 2019 timeframe. Shares closed the week at $9.45 per share, which represents an increase of $0.17 per share, or 2 percent, compared to last week’s closing value of $9.28.
Ford shares saw the following movement during the week:
The increase in Ford stock value is most likely the result of Morgan Stanley walking back its original assessment of Ford shares, as the analyst now recommends buying Ford stock, estimating a $12 target price. This despite a recent recall on 2020 Ford Explorer and Lincoln Aviator models, which is relatively small news in comparison of the Morgan Stanley upgrade.
By comparison, shares of Ford’s cross-town rival – General Motors Company – decreased $0.29 per share during the same time frame.
| Date | Open | Close | High | Low |
|---|---|---|---|---|
| 2019/8/9 | 9.51 | 9.45 | 9.58 | 9.39 |
| 2019/8/8 | 9.56 | 9.56 | 9.62 | 9.505 |
| 2019/8/7 | 9.43 | 9.53 | 9.56 | 9.3201 |
| 2019/8/6 | 9.42 | 9.48 | 9.51 | 9.36 |
| 2019/8/5 | 9.18 | 9.23 | 9.27 | 9.06 |
We remain curious to see how Ford stock performs throughout the rest of 2019, especially in light of various actions by the Dearborn-based automaker to optimize its business by discontinuing all sedans to focus on more profitable crossovers, SUVs, and pickup trucks in the North American market, while at the same time investing in resource-intensive autonomous vehicle technologies like its Argo AI autonomous service as well as electric vehicles. Both initiatives have yet to result in a positive ROI for any automaker.
It’s worth noting that The Blue Oval started both efforts much later than its rivals. For instance, FCA was the first to discontinue most of its sedan portfolio and General Motors started to invest heavily into EVs and autonomous vehicles earlier than The Blue Oval. In July, The Blue Oval announced details of its partnership with Volkswagen that would result in VW investing into Ford’s Argo AI venture.
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