Ford Brazil sales increased 83 percent to 3,489 units in October 2023.
Individual model sales performance was as follows:
During the first 10 months of the 2023 calendar year, Ford Brazil sales increased 36 percent to 22,510 units.
| MODEL | OCT 2023 / OCT 2022 | OCTOBER 2023 | OCTOBER 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| F-SERIES | * | 78 | * | * | 876 | * |
| MAVERICK | +392.50% | 197 | 40 | +12.42% | 1,340 | 1,192 |
| MUSTANG | -30.00% | 21 | 30 | +5.61% | 320 | 303 |
| RANGER | +84.68% | 2,591 | 1,403 | +37.96% | 15,761 | 11,424 |
| TERRITORY | +121.52% | 175 | 79 | +24.08% | 1,082 | 872 |
| TRANSIT | -10.83% | 140 | 157 | +76.07% | 2,178 | 1,237 |
| FORD TOTAL | +83.44% | 3,489 | 1,902 | +36.35% | 22,510 | 16,509 |
The strong performance from Ford Brazil in October not only once again expands the brand’s positive streak, but also represents a new record for Ford’s presence in the South American country. The 3,489 units sold represents FoMoCo’s highest record so far in calendar year 2023 in Brazil, with nine consecutive months of increases.
Ford Brazil’s excellent performance in the commercial vehicle segment in October was driven by the high level of sales of the all-new Ford Ranger, which, like the brand, performed extremely well. The freshly launched midsize pickup continues to increase in popularity and once again surpassed the locally made Chevrolet S10 for the second consecutive month.
In addition, notable triple-digit increases for the Ford Maverick and Territory also contributed. Among them, the most notable was the compact-sized pickup, as it was the brand’s second best-selling model during October – displacing the Ford Transit from that position.
A big departure from its previous strategy.
A very nice example of a more modern F-150.
A bit later than the Explorer.
Tire strategy proved their undoing, though.
Low-Interest financing on best-selling pickup truck.
The first time a late night talk show is in the city since 2006.
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Brazil today... USA tomorrow!