In July 2024, a Ford Ranger lease is available in select markets on the 2024 Ford Ranger.
No other discount offers or incentives are offered on the midsize pickup truck.
Ford Ranger discount and incentive offers vary by region in July 2024. Below, we have compiled the most significant deals observed in four large U.S. markets for the 2024 Ranger:
The above offers will remain valid through September 30th, 2024. As a reminder, the preceding list does not represent all offers that may be available, so as always, we recommend checking with an authorized Ford dealer in your area to find out what Ford Ranger incentive offers are available to you.
For reference, here are the 2024 Ford Ranger trim levels and their corresponding starting MSRPs, including destination/delivery charge:
In May 2023, the all-new 2024 Ford Ranger debuted with a new design, interior, and tech. The carryover turbocharged Ford 2.3L I-4 EcoBoost gasoline engine produces 270 horsepower and 310 pound-feet of torque, while the twin-turbocharged Ford 2.7L V6 EcoBoost, new for the 2024 model year, generates 315 horsepower and 400 pound-feet of torque and is offered as an option for XLT and Lariat trims. Both turbocharged gasoline engines are mated exclusively to the Ford 10-speed automatic transmission, enabling a payload capacity of up to 1,805 pounds and a max towing capacity of 7,500 pounds.
The 2024 Ranger also debuts the high-performance Ranger Raptor, powered by the twin-turbocharged Ford 3.0L V6 EcoBoost, which will be sold in the U.S. for the very first time after existing in international markets for years now. The engine is rated at 405 horsepower and 430 pound-feet of torque on premium fuel, sending power to the wheels via Ford’s 10-speed automatic transmission, an electronically-controlled on-demand two-speed transfer case, and front- and rear-locking differentials.
Overall, the 2024 Ford Ranger line-up is offered in XL, XLT, Lariat, and Raptor trim levels.
As such, those ready to purchase Ford’s midsize truck will be glad to know that 2024 Ranger pickups are finally reaching dealers. The 2.7L V6 EcoBoost has been added to the mix as part of Job 2 production.
We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. Ford Authority is not responsible for any omissions, misprints, or any other errors.
And they apparently committed to that poor decision.
Owners have proven to be quite loyal so far.
According to the 2025 U.S. Transparency Awards from Labrador Transparency.
It plans to have those units production ready by 2029.
Though it has been in the same spot for nearly 70 years.
It's going all in on a new marketing campaign.