U.S. Ford Motor Company Sales Up Four Percent In 2024 Calendar Year

Ford Motor Company sales increased 4.2 percent to 2,078,832 units during the 2024 calendar year in the United States. Sales increased at both the namesake Ford brand as well as at Lincoln.

"The Ford Motor Company strategy of offering customers a variety of powertrains and vehicle types helped Ford grow retail sales in last year," Ford said in a statement. "The Ford F-Series best illustrates the company’s Freedom of Choice strategy with gas, diesel, hybrid and electric models. All of these F-Series versions saw year-over-year sales growth in the final month of 2024," the automaker added.

FoMoCo Sales Notes - U.S. - 2024 Calendar Year

  • Total Ford Motor Company sales during 2024 increased 4.2 percent to 2,078,832 units
  • The Ford F-Series was America’s best-selling truck for the 48th year in a row and America’s best-selling vehicle for the 43rd year in a row
    • Sales of the full-size truck line totaled 765,649 units last year, including 33,510 deliveries of the all-electric F-150 Lightning
  • Total Ford electrified vehicle sales, which include hybrid, plug-in hybrid and electric models, increased 38 percent to a record 285,291 units
    • Ford was the best-seller of hybrid trucks with an estimated 76 percent segment share and the second best-selling electric vehicle brand in the U.S. in the 2024 year
  • Lincoln achieved best retail sales in 17 years (since 2007) as sales volume increased 28 percent on sales of 104,823 units
  • FoMoCo consolidated its position as America’s number one seller of commercial vehicles
    • Ford commercial vans topped the sales charts for the 46th consecutive year

Brand Sales - U.S. - 2024 Calendar Year

Sales Results - Q4 2024 - USA - Ford

MODELQ4 2024 / Q4 2023Q4 2024Q4 2023YTD 2024 / YTD 2023 YTD 2024YTD 2023
BRONCO+126.98% 32,22414,197+3.32%109,172 105,665
BRONCO SPORT-2.43% 30,34431,101-2.18%124,701 127,476
E-SERIES-9.02% 11,33112,455-5.07%40,778 42,957
E-TRANSIT+56.51% 3,3542,143+64.36%12,610 7,672
EDGE-85.81% 5,02435,397-37.38%66,436 106,098
ESCAPE-2.60% 36,38337,355+4.18%146,859 140,968
EXPEDITION+17.34% 19,91116,969+6.32%78,035 73,396
EXPLORER-2.82% 47,29548,667+3.91%194,094 186,799
F-150 LIGHTNING-10.10% 10,70311,905+38.67%33,510 24,165
F-SERIES+23.32% 204,111165,514+0.76%732,139 726,624
HEAVY TRUCKS-3.16% 3,2753,382-6.23%13,671 14,580
MAVERICK-19.84% 22,14627,628+39.43%131,142 94,058
MUSTANG-43.43% 7,51813,290-9.47%44,003 48,605
MUSTANG MACH-E+35.58% 16,11911,889+26.92%51,745 40,771
RANGER+1,768.35% 15,526831+42.90%46,205 32,334
TRANSIT+21.83% 35,10328,814+15.49%140,128 121,337
TRANSIT CONNECT-100.00% 03,926-51.35%8,781 18,050
FORD TOTAL+7.50% 500,367465,463+3.13%1,974,009 1,914,094

Sales Results - Q4 2024 - USA - Lincoln

MODELQ4 2024 / Q4 2023Q4 2024Q4 2023YTD 2024 / YTD 2023 YTD 2024YTD 2023
AVIATOR+32.39% 7,7785,875+62.27%25,235 15,551
CORSAIR+12.69% 7,7776,901+12.83%27,513 24,384
NAUTILUS+88.36% 10,2415,437+50.18%36,544 24,334
NAVIGATOR+8.00% 4,4974,164-11.50%15,531 17,549
LINCOLN TOTAL+35.38% 30,29322,377+28.12%104,823 81,818

Sales Results - Q4 2024 - USA - FMC Totals

BRANDQ4 2024 / Q4 2023Q4 2024Q4 2023YTD 2024 / YTD 2023 YTD 2024YTD 2023
FORD TOTAL+7.50% 500,367465,463+3.13%1,974,009 1,914,094
LINCOLN TOTAL+35.38% 30,29322,377+28.12%104,823 81,818
FMC USA TOTAL+8.78% 530,660487,840+4.15%2,078,832 1,995,912

About The Numbers

Further Reading & Sales Reporting

By Deivis Centeno

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View Comments

  • When you have the best products to sell, it's no wonder why Ford Dealers are so pleased.
    Thanks, Ford Motor Company and everyone that works, sells and supplies us with the best.

    Thanks and God bless Ford Motor Company

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