One of the best ways for an auto enthusiast to pass the time is watching a designer explain his inspiration for new builds or restorations. Case in point would be ICON founder Jonathon Ward as he discusses his work on the ICON Old School BR No. 57 Ford Bronco in a YouTube video.
ICON is based in Los Angeles and is known for its high-quality, bespoke cars, trucks, and SUVs. It has done some beautiful work as demonstrated by this “old-school” Ford Bronco.
ICON also builds a “new-school” Ford Bronco that is much more aggressive with a look that suggests a brutal, off-road life. As Ward puts it on the video, the restomod Bronco is “quite manly.” Check out the ICON BR No. 24 to see just what that means.
That’s not to suggest the ICON Old School BR No. 57 is weaker than the new-school versions. The two share the same engineering, and the BR No. 57 has the Coyote production 5.0-liter V8 fuel injected engine as found in the Mustang GT.
Ward has made about 40 design changes: all of them cosmetic. Doing that, he said, allows clients to have more input into the final design. The model he drives in the video got its color inspiration from an old Tiffany jewelry box.
Watch the complete video. It runs less than 11 minutes but gives you a complete view of all that has been done to make the ICON Old School BR No. 57.
A pretty cool tailgating rig, we'd say.
It's unclear what those export markets will consist of.
It didn't top every category, but was the best all-around.
The term could also be used on merchandise.
The exec has done this for the past couple of years.
Resulting in a huge repair bill.
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