Buyers of Ford Performance cars in Australia will now get membership into a new club with their purchase. The club is called the Ford Performance Club, and everyone who buys a Mustang, Fiesta ST, or Focus ST in Australia will get a complimentary membership. Ford Performance Club recently launched at the Gold Coast 600 Supercars event.
Edsel Ford II and Ford Performance motorsport Director Mark Rushbrook were on hand for the launch. The very first person admitted into the club was a man called Ryan O’Neill, and he purchased a Ranger Raptor. Benefits that Ford buyers get when they join the Ford Performance Club include a Ford Performance-branded textured presentation box, a Ford GT 1:18 scale model in Liquid Blue, and an exclusive Ford Performance Mac Pac Uber Light down jacket, and a Ford Performance card with a membership number.
Members also get access to an exclusive portal that gives them unique offers, news, and services. Ford Performance Club is meant to offer customers a higher level of engagement and an opportunity for owners to be a part of shaping the future of Ford Performance in Australia. Membership is included at no cost with the purchase of specific models of cars and trucks from the performance line.
Membership comes with the following models:
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Source: Motoring
The Italian company blows away everyone else in that regard.
Nothing else has seemingly changed but the price.
Its outlook remains a bit mixed.
He's taking a wait and see approach as some brands jump onboard.
Improving year-over-year, along with the entire market.
The Blue Oval wants to ease into the proposed changes.
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That's pretty cool.