Ford Motor Company has filed to trademark XLT, Lariat, FX4, PowerBoost, F-150 Tremor, and F-150 Lightning with IP Australia, as well as PowerBoost in New Zealand, Ford Authority has learned.
The trademarks were filed on May 11th, 2022 and assigned serial numbers 1209934, 2268939, 2268938, 2268937, 2268936, 2268941, and 2268940.
| Brand | Office | Number | Application Date |
|---|---|---|---|
| PowerBoost | New Zealand | 1209934 | May 11, 2022 |
| FX4 | Australia | 2268939 | May 11, 2022 |
| Lariat | Australia | 2268938 | May 11, 2022 |
| PowerBoost | Australia | 2268937 | May 11, 2022 |
| F-150 Lightning | Australia | 2268936 | May 11, 2022 |
| XLT | Australia | 2268941 | May 11, 2022 |
| F-150 Tremor | Australia | 2268940 | May 11, 2022 |
The Ford Authority Take
As Ford Authority reported back in March, the Ford F-150 is heading back to Australia in 2023, a market the popular pickup was last available in way back in 1993. In the meantime, a number of importers have taken advantage of the F-150’s absence, while interested parties have been waiting up to a year and dishing out six figures for the privilege of owning one. Ford previously announced that only the XLT and Lariat trims will be available in Australia, which means that the rest of these trademark filings could foreshadow future additions to that country’s lineup, as well as the fact that hybrid PowerBoost could also be destined for New Zealand as well.
However, FoMoCo filed to trademark Ford Ranger Tremor in Australia back in December, as well as Ford Mustang Mach-E in February, though neither of those models has launched in that country as of yet. Regardless, Ford Australia plans to launch five electrified vehicles by 2024, as Ford Authority reported last October. Only two of those models have been announced – the Ford Escape PHEV and the Ford E-Transit – so it’s quite possible both could be joined by the Ford F-150 Lightning and Mach-E.
Regardless, with the F-150 headed back to Australia at a minimum, it makes sense that Ford would want to trademark its various trim levels and variants now, in the event that it wants to expand those offerings at some point in the future.
We’ll have more on this and all of Ford’s trademark filings soon, so be sure and subscribe to Ford Authority for the latest Ford F-Series news, Ford F-150 news, Ford trademark news, Ford business news, and ongoing Ford news coverage.
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