Since its launch, the 2022 Ford Maverick has enjoyed massive success, posting 19,245 deliveries during first quarter of 2022 and completely annihilating its direct rival – the Hyundai Santa Cruz. In fact, The Blue Oval’s compact pickup is one of the top 20 fastest-selling new vehicles on the market, running red-hot among retail and business customers alike. With demand for the Maverick significantly outstripping supply, FoMoCo has closed order books for the compact pickup for the 2022 model year, while also pushing back some existing orders to the 2023 model year.
As it currently stands, many Maverick order holders have been left in the dark when it comes to the status of their order. In fact, many don’t know when their Maverick order will be built or where it is in the queue. Check out some of the letters Ford Authority readers have sent in about the matter.
“It’s like a secret. We ordered ours [Maverick] over six months ago and haven’t heard anything. We don’t have any idea when October orders will get a Vin number or a build date. We don’t know which orders will be switched over to 2023 models. Nobody shares any information,” write Maverick reservation holders John and Patrise D.
“Is there a way to find out what parts are delaying the hybrid Maverick truck manufacturing? I have had one on order since November [2021],” wrote reservation holder John.
“We need to have information on our Maverick order,” pleaded Maverick reservation holder Don.
For its part, The Blue Oval says that it is providing information to order holders through email notifications, which contains updates regarding building and shipping of the Maverick. In fact, Ford’s notification process is similar to the one used for the Ford Bronco.
In a recent interview, Ford Maverick Marketing Manager, Trevor Scott, told Ford Authority Executive Editor, Alex Luft, that these communication methods will help keep order holders informed about their vehicle’s status. However, it would seem that the process has not reached many order holders.
“It would be very reassuring for those of us with Mavericks on order to get some progress information. Ford PR just keeps stating the same old facts about the truck, but are not informing us on when our trucks will be built.” Michael W., another order holder complained to Ford Authority.
“When can I expect to get my XLT Maverick I ordered in December [2021]?” asks Maverick reservation holder, Glen.
“I have wanted a pickup truck my entire life. Now that I’ve seen the Ford Maverick, I’m smitten. However, there are none available to buy, they don’t have any and I can’t even place a custom order until mid August. At this rate, I won’t see it until next year sometime,” bemoaned Bill, a Maverick fan.
It’s worth noting that Ford Maverick inventory remains limited as the automaker works to fulfill existing customer orders in the face of constrained supply of various parts, including but not limited to microchips.
The lack of communication from Ford is also creating other hardships for Maverick customers. With no information on the status of their Maverick order, customers currently in a leased vehicle don’t know whether to turn in the lease or extend it.
Overall, Ford’s communication process with Maverick order holders seems to be leaving many in the dark, potentially souring the initial experience of what is otherwise a very attractive product.
We’ll have much more on the Maverick soon, so be sure to subscribe to Ford Authority for more Ford Maverick news and non-stop Ford news coverage.
The perfect vehicle to embody "horsepower."
The original owner's wife wasn't a fan, so it sat for decades.
Closing the week at $11.74 per share.
Still offers the same equipment, though.
At least both drivers seemed aware of the situation and could avoid it.
View Comments
Such a massive execution failure by Ford!! I have a 2022 F150 that has been "in production" since 1/26/22. No one at Ford knows anything. Their supposed "communication" to customers is non-existent. And just look around some of the Forums on various models to see that what little information given is more often wrong than right. I have owned 7 new Fords in last 9 years. No more....Ford has completely alienated me as a customer and if this is an example of their new "business model" they are sunk as a company and taking me, as a shareholder, with them! What a massive fail!
I have an October order for an XLT hybrid. I dropped the lux package 6 weeks ago hoping to improve delivery. We know nothing regarding scheduling and our dealer cannot help. Even bad news is better than no news.
I ordered my Maverick mid-September 2021. Dealer said I could expect to receive it by the “ end of the year.” In hind site, he didn’t say what year. The thing that bothers me most is the salesman said he would keep me updated; and after contacts said he would check on order status and get back to me. However, I never hear from him.
I have had the exact same issue with the 2022 F250 King Ranch I ordered the first part of December 2021.
I have not heard a word from Ford or my dealer. I have had to call my dealer and all I get is the Ford salute 🤷🏼♂️
I am left in the dark as to my options. No idea if and when it will be built or if I have the option to convert to a 2023.
I have owned Fords for years and love my Super Duty but a good product isn’t all it takes to keep loyal customers. Customer service is extremely important in retaining loyal customers. But it seems like with Ford loyalty in a one way street.
I ordered a Maverick, Hybrid with Lariat trim on 18 June 2021 from Bluebonnet Ford in New Braunfels, Texas. When I ask the sales representative why I don’t receive communiques from Ford he goes silent. He can “pull up” my order on the Ford network to see “unscheduled” priority 2 but nothing else. Is there some way to register with Ford to get in the “letter loop?” Anxiously await our new Maverick.
I am having a very similar experience with Bluebonnet. Ordered a Bronco in Feb 2022 and absolute crickets. Not near as long as you have been waiting. When I call I get the very same treatment and that exact response from the dealership. I have had no communication from Ford. Not even an order confirmation email.
I ORDERED MY XL HYBYRD ON AUG 9TH 2021, WAS TOLD IT WOULD BE IN BY FALL. FALL, WINTER ,SPRING CAME, AND NO TRUCK . FINALLY ON MAY 11TH I GOT MY TRUCK. PART OF THE PROBLEM WAS FORD UNDER ESTIMATED THE RESPONSE, AND STOCK ORDERS WERE BEING SHIPPED TO DEALERS AHEAD OF CUSTOMER ORDERSS.. A DEALER IN TEXAS SHOWED ONE ON THE LOT AS WELL AS SOME OTHER DEALERS THAT BEING SAID IT WAS WORTH THE WAIT. I WAS IMPRESSED WHEN I TEST DROVE IT. MY LOCAL DEALER , FITTS FORD IN PA WAS VERY HELPFUL IN KEEPING ME INFORMED AS BEST THEY COULD. IF IT HADNT BEEN FOR THEIR CONCERN , I PROBABLY WOULD HAVE CANCELLED. AGAIN IT IS WORTH THE WAIT.
We ordered our Lariett Maverick in January. All we know it is waiting for a chip. We also know we ordered a pretty loaded Maverick with packages that I do not want removed. So I am patiently waiting for my new Maverick and actually hoping it is built as a 2023. I already sold my lease car for a prophet and bought a high mileage used car with the $6100 proceeds to drive until we get our new Maverick. We have not been given a vin# yet.
Abert, I feel your pain. I also ordered my Lariat Maverick in January fully loaded with packages that I do not want removed. I already sold my daily ride in January. I was told it would only be a few months and I could work it out for a few months, not indefinitely with no info on status. Some basic communication from Ford would go a long way and reduce the ill feelings. My locale dealership has less info then I have from this Forum.
Must be a good deal to get a prophet in exchange for the leased vehicle. This prophet should be able to tell you when you’ll get the Maverick.
I ordered a Ford Maverick December 2, 2021 . The only update I received from Ford was they are working on part shortages. I have removed almost all options from my order, still no update on when it will be built. I am 69 years old and have owned Fords all my life. I don't want a new vehicle that sits in a lot somewhere waiting for parts. Beginning to wonder if I should switch to Toyota.
I'm in the same boat. Got sick of waiting. Bought a Santa Cruz. It is awesome. Not cancelling my order yet. May buy both
What concerns me is having read on Mavrick Truck Club about several people who ordered their Mavricks well after I ordered mine, I placed my Lariat 4x4 order on October 8, 2021 and have read of several orders for virtually identical Mavricks placed in November and December that got delivered in March and April. My biggest question is what made those orders placed after I placed mine a higher priority than my order? Why were orders not ALL handled in a first in, first out manner? I have been seriously considering ordering a Bronco but now am not so sure.
The Bronco queue is just as bad, maybe worse. Absolute cluster!
I placed my XLT order in June 2021. I was one of the “early orders”. I received an email a few weeks ago that my truck was scheduled for build week of May 30. A week later I got an update, build will be week off June 6. It will be over a year from order to purchase by the time I pick it up. The worst part is that my current Ford loses trade in value every day I have to wait. 🤷🏽 I did hear that Ford will honor interest rates at time of order. Hope that’s true.
I have exact XLT scenario. June 2021 order. But my build was May 3rd 2022 start. Still “in production”. It’s supposed to take days to make. Don’t get to excited until you see that truck show up.
The Maverick Orders and their Customers arent the only victims. Throughout the duration of my 2022 Mustang order process the communication was minimal at best. I cannot fault the dealership, their execution and follow-up was flawless. It was Ford Mo Co lackadaisical attempt at appeasing buyers. The dealership was more in the dark than I was. And having the "Customer Service Hotline" manned remotely by Marketing is about the poorest example of Management I have ever seen. And to top that off, my car sat in lots at Flat Rock and its final destination rail depot for a total of 5 weeks. Not exactly rewarding a lifetime loyal owner of 14 brand new Fords!!!