From the moment the Ford Maverick launched for the 2022 model year, the affordable and efficient compact pickup was in high demand and short supply, and not much has changed on that front in the months since then. As Ford Authority reported back in January, The Blue Oval plans to add a third shift at the Hermosillo Assembly plant next month in an effort to boost production while hiring 1,100 new direct workers and 5,000 indirect employees, though that still may not be enough to satisfy demand, according to Ford CEO Jim Farley.
“Yeah, we’re going to have a capacity increase in July at the plant,” Farley said while speaking during the automaker’s annual shareholder meeting. “That’ll help. Unfortunately, we completely under-called the demand for Mavericks. So, I’m not confident even with the capacity increase that we’re going to have a lot of Mavericks available to everyone. We still have – look, we have a ten day supply of the vehicle. You can find Mavericks. The capacity increase will help, but clearly, the vehicles hit a really positive nerve, especially with the U.S. consumer. And we’re doing everything we can to increase, especially our supply chain, to increase the production.”
It is worth noting that Ford Maverick production has already ramped up somewhat in the early portion of this year, going from 7,143 units in March to 9,649 in April, with total Q1 production coming in at 25,486 units. Currently, production of the 2023 Maverick is expected to end in October, as Ford Authority previously reported.
FoMoCo plans to expand Ford Maverick and Bronco Sport annual production run rate by a total of 80,000 units by the end of the year, which is presumably for both models, combined. However, it’s worth noting that this means the Hermosillo plant will have the capacity to build 80,000 additional units of these vehicles – not that it will, which is important since the automaker is still facing some lingering supply chain issues that continue to hamper production.
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Who would have thought a practical, useful vehicle of reasonable quality and sold at a decent price would sell well. It's like 1908 all over again. [Context - 1908 was when the Model T began production]
I’ve been saying all along, the Maverick is the Model T of the 21st century, and the idiots at Ford aren’t smart enough to cash in on it.
There is a hybrid and ICE version. Is demand equal for both? Then again, material needed for battery pack is expensive and Ford may give the ICE version more of a boost.
2024 orders are 87% hybrid and a mere 13% ICE. The consumer has spoken loud and clear. But I'm still waiting on mine.
Ordered my Maverick the first hours 09/16/22 the 2023 opened their banks. Well it’s June so where is it???? What exactly are the parts that are missing? I have never seen such a poorly run company that can sell a product that can’t produce. In the mean time my trade in’s value is dropping. Very frustrated with the we don’t have the parts e mails. Hope they never built stuff for us if we ever get in a war!
I ordered my Lariat on 9/16/22. Production is scheduled to start June 12th. I'm excited for it!
We r frustrated too. Ordered hybrid XLT july 2022. Ford tells us they r having trouble getting parts.
I’m not buying this. Maverick sales are high in South America. Where r they getting their parts for the production of these trucks?? And why doesn’t Ford take care of their US customers first. Doubt I will ever see my hybrid XLT truck. Checking into the New hybrid Tacoma that is due to come out early 2024.
My XL Hybrid is in production this week, after an 8 month wait. Hopefully I'll get it before July 4th!
The people running Ford have no interest in the success of the Maverick. It's profit margin is an 1/8 of what an F150 brings to the bottom line. I find it interesting though how many F150 are sitting on lots at the moment, many dealers with 200 or more units and weak incentives from Ford to move them.
The Maverick is what the Mustang was in 1964/65/66 something different, fun to drive, practical, economical to own and priced correctly for the times. Ford cranked out a million plus Mustangs in three years with 3 plants running three shifts. The Hermosillo plant can barely crank out 300k vehicles with 2 shifts over the last two years.
How Ford missed the mark and did not align at least two plants to run production is just crazy and continuing to use supply chain excuse issues just isn't cutting for us consumers as most suppliers have recovered. Ford is controlling the volume plain and simple. We ordered two 2023 models an XL Hybrid and an XLT Hybrid on 9/16/22 from one of the country's highest volume dealers Bill Brown Ford and still do not have a production date.
Ultimately it will cost Ford customers in the long term once another competitor gets rolling or people lose interest. You can already see this with the Bronco Sport as dealers now have stock inventory available on lots.
Getting tired of waiting not sure who's in charge of the production but here's a thought don't sell more than you can produce I'm actually considering dropping my order and checking out the Toyota stout see if they can produce a vehicle they are planning on selling hope it takes a bit out of Fords over paid high ups maybe when they start loosing bonuses they will get it together
But having serious doubts
Signed tires of waiting last comment never got posted what's wrong truth hurts
Ordered mine a few weeks ago, told anywhere from a year to 18 months for delivery
In what country? US order bank has been closed since September.
I've never owned a Ford product in the 47 years I have been buying new vehicles. The Maverick caught my interest but I refuse to pay 5k over MSRP. Vehicle manufactures spend a lot of money for conquest sales. Ford has missed an opportunity with me.
I ordered my truck on 9/16, it is now 6/02 and I could no longer wait with my lease was up, I got a Bronco, it really upsets me when I read Ford is doing all these wonderful improvements on upcoming cars, but can't take care of customers they have been so patient. I have been a loyal customer since I was 18, now 73, this will be the last Ford I will own. Putting me at the bottom of the list because they don't have Tonneau covers and mud flaps is unacceptable!! I have a feeling that all of us who are waiting for this truck are going to be pushed into the 2024 model, with another wait.
Tired of people posting this hunk of junk is a model T. There are model T's still driving today, 20 years from now every one of these insults to the Maverick legacy will be in a landfill. Dont worry about the increased production not meeting demand, the recalls and total production stops due to fantastic quality problems and poorly engineered engine will give you plenty of time to consider a Toyota Stout. I wll admit its most base form is priced ok by todays standards, but Ford's quality has reached a basement where Dodges are better. Guess Ford need to merge with Fiat to improve their quality too.
I agree those waiting for 2023 will most likely be pushed into 2024. If customers want this option, will this mean more cost for the 2024?
Dealer told me that i have recently been placed on priority status!