2024 Ford F-150 Super Max Debuts As Ultra-Functional Pickup

There was a time, decades ago, when trucks were used for one purpose and one purpose only – to work. People bought trucks to haul things around and tow heavy loads, then hopped in their cars or wagons to take the family to town on the weekend, and this trend persisted for quite a long time. However, in recent years, trucks have focused more on passenger space and luxurious features at the expense of sheer utility, which has drawn the ire of many fans who clamor for the good old days, when trucks were, well, trucks. Now, The Blue Oval is catering specifically to those folks with this – the brand new 2024 Ford F-150 Super Max.

In a time when it’s hard to find a regular cab, long bed pickup of any kind – the configuration that used to be the most popular of them all – the 2024 Ford F-150 Super Max aims to break with this trend and instead take us back to the days when we could fit just about anything in our pickup beds – whether that be sheets of plywood or an entire tiny home. Offered exclusively in regular cab configuration, it also guarantees that owners with big families or lots of friends needing a ride somewhere have a solid built-in excuse to leave them behind, too.

That’s because the 2024 Ford F-150 Super Max is designed to offer up class-leading capability in terms of its insanely long 14-foot bed, which is by far the longest in its class – and it also makes the tiny 5.5-foot beds present on SuperCrew pickups seem, well, a bit inadequate by comparison. Owners of the new Super Max model can take solace in the fact that when they’re driving around town – completing work-related tasks, of course, and absolutely nothing else, as Henry Ford intended – they’ll be turning heads everywhere they go, too.

Aside from taking up two parking spots, there aren’t too many downsides to the new 2024 Ford F-150 Super Max, which will be sold in base XL form only – this is a work truck, after all – aside from its lack of amenities, though one could also argue that real truck owners don’t need silly things like air conditioning, power steering, disc brakes, or automatic transmissions. The new Super Max is so revolutionary, in fact, that Ford expects it to quickly become the best-selling model in the current F-150 lineup – even if it won’t be offered as a convertible.

“As soon as we revealed the 2024 Ford F-150 last year, millions of truck buyers reached out saying they’d like the see a versatile regular cab pickup rich with features and capability, so here we are,” said Ford CEO Tim Barley. “With this configuration, we expect to account for 90 percent of the segment’s sales within the next six months.”

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