In January 2025, a Ford F-150 discount offers low-interest financing on the 2024 Ford F-150, $3,350 cash back, and record low lease deals in select markets on the best-selling full-size light duty pickup truck.
The Blue Oval continues to exclude the high-performance off-road F-150 Raptor and Raptor R models from any offers or discounts.
No incentives are currently available on the 2025 Ford F-150.
Ford F-150 discount and incentive offers vary by region in January 2025. Below, we have compiled the most significant deals observed in four large U.S. markets for the 2024 F-150:
The above offers will remain valid through February 3rd, 2025. As a reminder, the preceding list does not represent all offers that may be available, so as always, we recommend checking with an authorized Ford dealer in your area to find out what Ford F-150 incentive offers are available to you.
For reference, here are the 2024 Ford F-150 trim levels and their corresponding starting MSRPs, including destination/delivery charge:
In September 2023, the refreshed 2024 Ford F-150 debuted featuring a new Pro Access Tailgate and standard EcoBoost. The range-topping Limited has now been replaced by the Platinum Plus, while the STX becomes its own trim level rather than an optional package, and each model receives its own unique styling updates and interior themes.
The full 2024 F-150 trim level lineup, then, includes the base model XL along with STX, XLT, Lariat, and King Ranch, plus Platinum and the new range-topping Platinum Plus, joined by the off-road-focused Tremor and Raptor/Raptor R.
Powertrain-wise, the previously standard 3.3L V6 is gone, replaced by the turbocharged Ford 2.7L V6 EcoBoost across the lineup. In an effort to boost sales, the 3.5L V6 PowerBoost hybrid is now a no-cost option over the standard, twin-turbocharged 3.5L V6 EcoBoost, as well. Notably, the 2024 F-150 hybrid gets a clever upgrade for a smoother ride.
Pricing reveals that the lineup gets more expensive, with the King Ranch being the worst offender, as it’s $10,505 more than the outgoing 2023 model. However, at least buyers wanting the hybrid V6 PowerBoost powertrain can now get it as a no-cost option over the base V6 EcoBoost.
Check out 2024 F-150 Raptor R graphics compared to the 2023 model.
Production of the 2025 Ford F-150 kicked off in November.
We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. Ford Authority is not responsible for any omissions, misprints, or any other errors.
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