Back in June 2022, Ford CEO Jim Farley stirred up quite a few strong reactions when he said that the Ford Mustang Mach-E was “a much better product” than the Ford Edge, comments that came at a time when the Edge was reportedly on the verge of being discontinued. Sure enough, the Edge was indeed nixed from The Blue Oval’s lineup after the final example rolled off the line at the Oakville Assembly plant in Canada last year. As for Farley, he’s convinced that Ford’s dealer network can convince Edge buyers to switch to the Mach-E, too.
“That’s all because our dealers can take an Edge customer and say, ‘Would you be interested in a Mach-E?’ ” Farley said during a recent media appearance, according to the Detroit Free Press. “That’s salesmanship that we can’t do at the company.” Farley pointed to the fact that in the first half of 2025, Ford sold 156,509 EVs and hybrids – a 15 percent year-over-year increase – which he attributes to the company’s dealer network, who helped get traditional ICE buyers to make the switch.
As Ford Authority previously reported, the Ford Mustang Mach-E did experience a 19.51 percent decrease in sales over the second quarter of the year, to 10,178 units. However, the automaker blamed that dip on the fact that it issued a stop-sale for the Mach-E due to a recall pertaining to a software glitch that could lock owners inside or outside of the vehicle, meaning that dealers weren’t able to sell any new examples of the EV crossover.
Farley previously credited the automaker’s dealer network for helping Ford achieve a strong 14.2 percent sales increase in Q2 2025 as well. “Whether it’s remote service, Triple Crown awards, training … it’s all done together. We do it together with our dealers. That’s the secret sauce,” Farley said. “That’s why I go on our traveling tour to meet every dealer in the country. I don’t delegate that to someone else. These are our customers. I’m going to meet every one of them and if you’re not a CEO doing that, I don’t know how you are successful as a (manufacturer) because some of those programs work, some of them don’t. We have to make a lot of adjustments.”
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Dream on..........
You gotta whole lot of convincing
from the Mach E to the Edge
It's not going woŕk.
No WAY!!! I am currently an EDGE ST owner and I would NOT by a Mach E..I do not like EV and to reference the EV a MUSTANG is an insult to the Mustang owner community- Which i too am heavily involved.
Agree with you 1000%. The EV mustang is an INSULT to a REAL MUSTANG OWNER!!
My thoughts exactly!!
What a clown. One of the advantages of the Edge is the cargo space. The Mach E does not come close. It has less than the Escape.
I will be in the market again next year and, unless Ford gets their act together, I'm leaning toward a Honda Pilot to fill the gap left by the Edge.
It's a shame. Been a Ford/Mercury guy my entire life, but they keep shrinking their lineup.
Correction... Honda Passport, not Pilot.
The idiot does not realize that the Edge, Bronco Sport and Escape each have larger interior volume than the Mach E. The idiot also does not realize that Edge buyers are probably not interested in an electric vehicle 🙄
Guess he's back from summer vacay and back to spewing absurd nonsense.
On one hand, Farley says "that's salesmanship" on the part of the dealers to push the Mach-E. On the other, he says sales fell because of a recall. In other words, sell low quality goods at premium prices. Now that's salesmanship!
Sounds like the "old fashioned" salesmanship of trying to sell the customer something they do not want.
Ford did a pretty great job growing sales despite the loss of Edge this year, there are so many alternatives at Ford with the Mach E, Explorer, Escape, and Bronco Sport. Not to mention the Lincoln Nautilus and Corsair.
The Edge has much more room, a much smoother ride, real sunroof, more cargo room, better reliability record, gets over 450 miles on a tank and there are plenty of 2024 models out there used that can be bought in the mid-twenties. Mach E sales were a fraction of the Ford Edge numbers when they were selling head-to-head.
One issue that rarely gets any coverage when it comes to EV's is charging at home. Most owners I would think...not being a current member of this class of vehicles my self...should consider the amperage currently available coming into their homes. Many new and largely electrical based services such a furnace, water heater, dryer etc., will usually be built with 200 AMP service. Homes with many natural gas features such as those mentioned previously, may come with only 100 AMP service. Looking into most EV home charging systems...they can require up to about 70 AMPs. In a 100 AMP service, this doesn't leave much left for air conditioning and possibly other big draw electrical demands. Upgrading from 100 AMP to 200 AMP is also not an inexpensive venture. So, this could also be an additional barrier that isn't discussed much in the public sphere.
And if you live in an apartment it's even worse. No charging at home means only charging at retail stations where you end up spending the same on a $/km basis as you would with an ICE powered vehicle fueling at your local Shell.
Almost all EV's pull from 16-40 Amps on 240 v outlet. The breakers for almost all home EV outlets are only 50 Amps, there is no way they can ever pull 70 Amps. A few newer EV's are capable of pulling more Amps from a 240 outlet, but there is no need for anything more than about 30 Amps for overnight charging. Even 100 Amp service is fine for EV home charging.
More insanity from the CEO
I own a 2014 Ford Edge. The chances of me moving from it to a Mach-E would have to increase to reach zero.
Full battery electric vehicles aren't ready for prime time. Offer me a hybrid and it's a totally different matter.
I like the styling of the Mach-E, but I don't want a BEV.
James I agree with you. I think the ultimate vehicle is a plug-in hybrid, but unfortunately Ford chooses to equip those with wheezer engines. Do something like Porsche - put a real engine (even the 2.0L Eco-boost) in a car with a battery and a charging port, and I will be interested. Hell, I can already see the options - a dial for Full Electric; ICE only; Economy; and Sport. It would be a blast.
OOPS - I forgot. Farley is still in charge.
Farley will soon be looking for a new job. The EV market is DYING, despite any spin one wants to put on it. I would NEVER take an electric vehicle over an Edge.