Today’s automotive market is largely devoid of what most would consider to be “affordable” vehicles, which makes life difficult for folks that aren’t exactly flush with cash, or simply don’t want to be straddled with a car payment that looks more like a mortgage. That’s also a big part of why the Ford Maverick has been a smash hit since the day it debuted for the 2022 model year – launching with a sub-$20k price tag proved to be just the ticket for attracting new customers. Even though Maverick pricing has increased substantially since then, the compact pickup still isn’t having any problems attracting new customers to the brand, either.
Rather, according to The Blue Oval’s Q2 2025 sales report, a whopping 60 percent of Ford Maverick sales in the last quarter went to customers who are new to the brand. The Maverick is clearly conquesting customers at a rapid rate, which has been true since the pickup debuted years ago, as it has proven to be a strong pull not only for truck shoppers, but also, those that may have previously driven a smaller crossover or sedan, too.
If this wasn’t enough good news for FoMoCo, the Ford Maverick also recorded its best-ever sales result in Q2, racking up 48,041 sales in the past three months. That figure represents a significant 26.25 percent increase, outpacing the automaker’s overall 14.2 percent gain in the same time period by a large margin. At the same time, the Ford Maverick also retained its title as the best-selling hybrid pickup in America in Q2.
The Ford Maverick was just treated to its first mid-cycle refresh for the 2025 model year, which figures to help keep it competitive for the foreseeable future, too. That action brought forth a host of updates including the addition of the street performance-focused Lobo, all-wheel drive as an option for the hybrid model, and a standard 13.2-inch infotainment screen, to name just a few.
Nationwide lease and cash back on the off-roading SUV.
How far it's come since the early days.
Though it has 650 supercharged horsepower.
And the potential weakening of emissions rules.
That site is going to grow yet again very soon.
It could make U.S. automakers 'immune' to tariffs.
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It doesn't matter what Maverick did last quarter. The sales are 0 now because they can't be sold. Dealers are stuck with them on their lots and you can't even test drive one. Get your act together or go broke!
Why can't they be sold? I was at my dealer yesterday to put a set of Pirelli Scorpion WeatherActive tires on my new Escape Hybrid for here in upstate NY. I also own a '25 Maverick Lariat Hybrid, Eruption Green, which I love. Traded up from my '24 to get the AWD on a hybrid as well as the other new features. While I was waiting for the tire switch, my dealer, who is a small location, was writing up a customer on a new Maverick that was on his lot. They've been selling along at a good clip for him and he's down to two on his lot at the present with more still coming.
I am one of those. I was driving a Toyota hybrid car when i bought my Maverick. My son now owns the Toyota. I hate the huge pickups and would never buy one, but at least the Maverick is a more reasonable size (i actually prefer the old ranger from the 90's and 2000's). Getting it new for $25K didn't hurt either...LOL. I put a 10 year service contract on it from Granger (60K miles, since i am retired and have 4 other vehicles) and plan on keeping it a long time. It may very well outlive me..LOL
Such an ugly beast!
Swim coach son loves his Hybrid here in California. avg 38-40 MpG, room for kickboards, umbrella, pop-up and 2 chairs, ice chest and towels. Four adults no problems, coach and 4 swimmers fits fine. Thx Ford, we needed this!
I receive compliments on my Eruption Green Lariat Hybrid about fifty percent of the time I'm out with it. Recently sitting in it in a parking lot and an older couple was walking by. He stopped and was looking at my truck. Window was down and he tells me what a sharp looking truck it was. Then his wife who was laughing stepped forward and said that's a real compliment from him because he normally is not a Ford fan.
Annecdotal data point - Ford built the Maverick targeting the mid-20's buyer with an active and outdoorsy lifestyle. While that might be on target nationwide (I don't have those numbers), I can say the dominant buyer category in my area is the 50+ person who needs to do truck things but doesn't need the capability of a Ranger or F-150. I myself am part of that demographic.
The Ford Maverick trucks are nice. However the 2025 front end design is very disappointing. It looks awkward and cheap.
Having purchased a new Maverick a few months back - I am thoroughly enjoying this vehicle and have not driven my trusty old 2005 F150 once since getting it. The F150 was just sold last week to a kid the next town over and he is over the moon with it. I just never drove it any more...made me sad that it just sat. Mav life for me...that hybrid AWD rocks!!