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Ford Authority

Ford Brand Sales Up 13.4 Percent During Q2 2025

By Alex Luft

July 19, 2025 12:40 am

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A photos showing a Ford Blue Oval logo. 2

Ford brand sales increased 13.4 percent to 580,763 units during the second quarter of 2025.

Individual model sales performance was as follows:

During the first six months of the 2025 calendar year, Ford brand sales have increased 6.3 percent to 1,058,323 units.

Sales Results - Q2 2025 - USA - Ford

MODELQ2 2025 / Q2 2024Q2 2025Q2 2024YTD 2025 / YTD 2024 YTD 2025YTD 2024
BRONCO+51.30% 39,46826,086+43.69%72,063 50,152
BRONCO SPORT+38.62% 39,07528,189+21.23%72,438 59,754
E-SERIES-0.44% 9,7859,828-3.97%19,464 20,268
E-TRANSIT-87.74% 4183,410-33.76%4,174 6,301
EDGE-94.18% 96216,522-94.12%3,040 51,679
ESCAPE+19.21% 45,23237,943+10.80%82,589 74,538
EXPEDITION+43.92% 31,29821,747+3.40%44,780 43,307
EXPLORER+24.34% 57,61546,338+0.12%104,929 104,803
F-150 LIGHTNING-26.07% 5,8427,902-16.72%13,029 15,645
F-SERIES+13.08% 216,617191,561+18.72%399,819 336,761
HEAVY TRUCKS-18.11% 2,9353,584-16.14%5,746 6,852
MAVERICK+26.25% 48,04138,052+11.60%86,056 77,113
MUSTANG+3.18% 14,17413,737-14.19%23,551 27,444
MUSTANG MACH-E-19.51% 10,17812,645-2.02%21,785 22,234
RANGER+36.26% 18,06413,257+117.31%32,977 15,175
TRANSIT+5.65% 41,05938,864-5.25%71,883 75,863
FORD TOTAL+13.40% 580,763512,127+6.33%1,058,323 995,316

The Ford Authority Take

Ford brand sales, which do not include sales of the Lincoln luxury division – which had a standout Q2, were very healthy during the second quarter of 2025. Of the 16 nameplates offered by The Blue Oval brand in the U.S., ten were in the green while six were in the red.

At 51.3 percent, the Bronco midsize off-road SUV posted the highest growth rate on a percentage basis as sales grew to almost 40K units. The Expedition, all-new for the 2025 model year, was a close second, posting a sales growth of 44 percent, while the Bronco Sport saw the third-highest growth rate at 37 percent. The F-Series range remained by far the most popular for Ford, recording 216,617 deliveries for a 13 percent gain.

In the red were the Edge – which was sadly discontinued, along with the E-Series (down less than one percent) and Heavy Trucks, the F-650 and F-750 (down 18 percent). All of Ford’s EV models – the E-Transit, Mustang Mach-E, and F-150 Lighting, were also in the red, seeing drops of 88 percent, 19.5 percent and 26 percent, respectively.

About The Numbers

  • All percent change figures compared to U.S. Ford sales for Q2 2024, unless noted otherwise
  • There were 77 selling days for Q2 2025 and 77 selling days for Q2 2024

Further Reading & Sales Reporting

By Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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  1. With the pricing and especially the flood of quality control problems why are people still buying ?

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