Business is looking good for Ford Motor Company through the end of the decade, according to a recent study by Bank of America Merrill Lynch, owing to promising product plans.
The study, dubbed “Car Wars,” ranked Ford second out of all automakers, just behind General Motors, and ahead of Honda. As Autoblog reports, the assumption behind the study – whether safe or not – is that car companies do better in the battle for market share when they introduce more all-new products, as opposed to mildly-revised and updated vehicles.
With that in mind, General Motors leads in the Car Wars because the analysis estimates that 88 percent of its sales by 2020 will come from sales of newly-launched vehicles, while Ford is a close second with an estimated 86 percent. The industry average is anticipated to be around 81 percent.
The study also assumes that the truck and SUV segments will become all the more important through the end of the decade, with Ford poised to do well in both. A new Expedition full-size SUV is on the way for 2018, and according to the study, a new F-150 pickup ought to arrive by 2020.
Total US car sales are expected to top-out in 2018 at around 20 million units, according to the study, before declining by as much as 30 percent through 2026. Maximizing sales while the industry as a whole is still on an upswing could bode well for Ford and its rivals.
There's one, in particular, that should be avoided.
The kit comes with everything one needs to make the upgrade.
The automaker kept expanding its EV lineup in spite of weak demand.
Helping to make up for a general lack of motor sound.
It's a bit of a fixer-upper, however.
A bit lower than the overall market, at least.