Last August, FoMoCo issued a recall for select Ford Maverick pickups over an issue with the side curtain airbags where those particular units weren’t deploying properly. To rectify this issue, Ford instructed dealers to replace those airbags with new ones that feature a revised design, but in addition to that, it seems as if some owners are also getting a little present for their troubles – a Yeti tumbler, according to a user at the Maverick Truck Club forums.
The tumbler features Maverick script and the “Built Ford Tough” logo, giving owners a pretty cool way to keep their drinks hot or cold on the go. This particular owner also received a letter that accompanied the tumbler, which reads “This Yeti tumbler, wearing its Maverick logo proudly, is our way of letting you know that we really appreciate you. Thank you for getting the recall repair done at your dealer. Keeping you and those who ride with you safe is always a top priority. We know that you may have been inconvenienced and we are truly grateful for your understanding as we took care of your repair. Enjoy this ready-to-go tumbler wherever the road ahead takes you. It’s double-wall vacuum insulated to keep your drinks the perfect temperature. Coffee and iced tea cheers, and here’s to knowing that whatever you’re into, you can Make It With Maverick.”
This nice little gesture came as a bit of a surprise to this particular owner, but it isn’t the first time Ford has provided its customers with perks. In fact, some 2021 Ford Bronco reservation holders received care packages with posters of early sixth-gen model sketches, along with various other little items here and there including Bronco die-cast models.
Additionally, early Ford Maverick Hybrid reservation/order holders were treated to free Ford Integrated Tether System (FITS) kits, which are essentially slots or receivers designed for matching mounts to slide into and hold accessories.
We’ll have more on the Maverick soon, so be sure and subscribe to Ford Authority for more Ford Maverick news and continuous Ford news coverage.
It lost some ground to its cross-town rival in recent months, however.
A rather bizarre incident, indeed.
A DOE spokesperson denied the report.
Amid a general slowdown in demand for EVs.
With swiveling power outlets.
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So they think swag items will fix it? They already spend money for sports and entertainment types to pitch their lousy products.
Few OEMs do anything above and beyond just fixing the flaw. This is a nice touch.
Gee that’s gonna go a long way after spending collective hours in the waiting room for repairs that were a result of incompetence in the first place. Why not hire BOZO the clown to entertain everyone in the waiting room too.
Or hire you!
I’ll do stand up. But FORD might forget to pay me.😝
Your check was recalled.
Maybe they should focus on getting vehicles in the garages and driveways of those that are waiting...some now waiting over 1.5 years.
Yeah because the guys responsible for organizing a cup were probably also responsible for fixing global supply chain issues. Sheeesh.
It's all about optics. Companies shouldn't send swag to the 65,000 recalled Maverick owners that already have their vehicles when they have more than double that still waiting. The people with confirmed orders that are still waiting should also receive the Yeti tumbler as a way to thank them for their continued patience. This is related to marketing and customer retention. If they are going to spend $2M on Yeti tumblers for those 65,000 owners, they might as well go all in and spend another $4M on tumblers for the people waiting.
I feel you! Ordered my Lariat Hybrid 11/10/21. Build dates and vin numbers came. Then rolled over to 2023-new build dates and new vin number. Build date changed 6 times. I've found that best source of information is simply the customer help line for Ford. Ford has not been transparent with dealers... The emails Ford Motor Company send are infrequent with nothing specific to my build. But getting a human on the phone has been helpful. Build date now 1/18, delivery in Texas hopefully by end of Feb. She mentioned that the factory in Mexico has really ramped up production-chips problem solved for these builds apparently...
Ford Mavericks ? will they build mine before 2024
I have been told no. Mine was a first day order for the 2023’s. I was told it probably won’t get built…ever. I did get my 2022 last year, though. Phenomenal vehicle. But don’t get in even a fender bender. No repair shop can get parts. One guy here has had his in the shop for 9 months, waiting for parts.
My friend has had a Maverick Hybrid on order for over 18 months now. When the 2023 order banks first opened, Ford reached out to him and converted his 2022 order to a 2023 order. Ford reached out to him a few days ago and informed him his 2023 order was being canceled. Additionally they told him he could reorder, however the price for the vehicle would be $9000 higher than his previous order. He said absolutely not. He did not reorder and has no intention of it. He also said Ford lost him as a customer over this whole mess.
Ford reached out or the dealer? I don’t think Ford reaches out directly to the customer. Sounds like the dealership is scamming him.
He claims the email was from Ford directly informing him of the order cancelation and the price increase for a replacement order.
A recall that can’t be done because: the dealer doesn’t want to do it, or cannot get the parts does no good. I have been waiting for months for mine to be done… and when I call the dealer…crickets…crickets
That's why I had to lemon law of my 2020 Chevy Bolt EV. Was a fantastic vehicle until they crippled it with an update as a preventative measure for battery fires. Then I tried for 8 months at several different dealerships to get the warranty work actually done before giving up and getting a lawyer.
better than a kick in the butt....
How about something for us waiting over 15 months on my order?? and no maverick in my driveway!!
No excuse for that. They make excuses, but that is all is is. Excuses
What about the rest of us? I bought a $55k F-250 and a $75k F-150 and both have had multiple recalls. In fact the F-150 is in the shop now. I could have bought 5 Mavericks for what I paid for the F250 and F-150. Shame on you Ford! Chevrolet next time.
I ordered my Maverick 11/21 and still I’m waiting to just get it and put it in my garage. No vin# or build date yet. I converted my 22 to a 23 order the first day it came available at 9 am that morning s I would be high on the list. Still nothing. The dealership is clueless on the issue to. “A year and 2 months Ford! Where’s my truck?”
Call Ford's help line. Give them your order number.
ford didnt realize it was going to sell as well as it did and and i heard they are filling stock orders for ford dealers before customer orders.of course this is just hearsay
In August 2022 I ordered a 2022 Maverick. It was converted to a 2023 Maverick. I recieved a an email confirming the order. I have not heard anything further. How is production going? I saw on the internet that they were filling the fleet orders first. Have those orders been filled? Are they filling individual orders now?
You're supposed to get an update every 45 days. I have been getting updates that there are no updates.
Same here. I called Cust Service and got a snot mouth on the line.
Fleet is done. But you are behind all the people in line who ordered in 2021...
Great, Ford is giving Maverick owners a tumbler due to recall inconvenience! What is Ford doing for Maverick customers who like myself have been waiting 16 MONTHS & no build date or vin# yet! How about that inconvenience!!😡
Toyota will have its new small truck out before many get there long ago ordered Mavericks. If Henry were here, butts would be scorched. Many customers will be lost , but nobody at Ford cares.
Correct! If there were viable alternatives (and they ARE coming), I would have already switched. And have driven fords my entire life...My 1st a beater 68 Fairlane Fastback, early 80s Bronco II, Explorer, Jag (that period when Ford owned it!), and been driving a 2008 Ranger Sport I bought new, and hope to sell soon WHEN my Mav shows up!
My wife has already decided to cancel her Maverick order and get the Toyota. First, it will arrive sooner, and second, if it does get hit, she would most likely be able to get parts to fix it. Not so with the Maverick. Insurance co pays for 30 days rental car, not the 9 months it takes to get parts, and they won’t total a car just because the repair shop can’t get parts.
No fit kit for the order delay and no tumbler for the recall either. It’s all part of the new ford sucker born every day campaign. Can’t wait to unload this lemon.