Ford has already ended production of all of its sedans following the recent discontinuation of the Fusion. Lincoln isn’t far behind either, as Continental production will end later this month, marking the end of Lincoln sedans. Still, it’s worth wondering – should Lincoln sedan owners hold out hope for another sedan from Lincoln, or has that ship already sailed?
“Sedans, especially in the luxury segment, are still very important in China, and Lincoln is growing in China,” Kumar Galhotra, Ford Vice President and President of the North American region, told Ford Authority executive editor, Alex Luft, in a recent interview. “But for the foreseeable future, we don’t have any plans to go back to sedans. But we’re always looking at the marketplace if there is an opportunity, so never say never.”
Thus, Lincoln sedan fans can hold out a little hope it seems, as Galhotra is clearly leaving the door open here. It’s certainly possible that consumer preference shifts back from crossovers and SUVs to sedans at some point in the future, but for now at least, that simply isn’t the case.
Back in May, Ford Authority was the first to report that the Lincoln MKZ would be discontinued, and production of the luxury sedan ended at the Ford Hermosillo Assembly Plant back on July 31st, as was the case with its platform mate, the Ford Fusion.
The Ford Bronco Sport will take the place of the Fusion and MKZ at the Hermosillo plant. Full-scale Bronco Sport production at the facility will start on October 26th, 2020.
Meanwhile, the Lincoln Continental is nearing the end as well after Ford Authority was the first to report, a little over two years ago, that Continental production at the Flat Rock Assembly Plant would end after the current generation had run its course. Lincoln confirmed this news back in July, and production is scheduled to end on October 30th, officially marking the end of the Lincoln sedan – for now, at least.
We’ll have much more on Lincoln’s changing lineup very soon, so be sure and subscribe to Ford Authority for more Lincoln news, Lincoln Continental news, Lincoln MKZ news, and ongoing Ford news coverage.
An off-road-ready killer rather than sleek and styled.
The perfect way to get to know the high-performance machine.
Enabling remote software updates and downloads.
Still a good looking truck by today's standards.
Yet another wild, one-off creation.
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I get it, but at the same time its a shame. There are consumers like me who have no need for a a SUV/CUV or truck. Like I was ready to leave the Ford brand all together due to lack of sedans, but bought a Mustang GT instead. I mean the Japanese, Koreans, and Germans still offer sedans. Guess Genesis is looking better and better.
Yep, I'm with you, though we drive a pair of Lincoln crossovers ourselves. It just seems to me that if you want to compete in the luxury segment, you still need either a larger sedan that can be adapted for the limo/private car/hearse businesses or a unique sport coupe or sport sedan that turns heads and delivers new shoppers to Lincoln dealerships.
I was told years ago that convertibles were always featured in dealer showrooms in the 60's and 70's to draw shoppers in. Dad loved it of course walking in. But with kids he would walk out two hours later as a proud owner of a new full sized station wagon.
By most accounts, the Mustang GT is a fine car. How hard would it be for that plant to produce a Lincoln coupe or sport sedan on that platform? Not hard at all I suspect, but design and development costs must be prohibitive at this point.
I don’t get it but Lincoln Power that be will because where I live there are more MKZ models on the road then any of the other models the brand sales. What work for Ford could hurt Lincoln they are 2 different clienteles. Ford killed Ranger when it was a #1 seller had they not done that it would still be instead of letting the import Toyota Tacoma take over, let’s see how that work out for them
This is a huge nonsense and one of Ford´s biggest mistakes as they shot themselves in one foot with this abominable decision. Even when SUV´s and Crossovers sell like hot cakes, not everybody likes them and not everybody is willing to buy an SUV or a Crossover no matter what. Talking about Lincoln, not everybody considers even an SUV or a Crossover as a luxury vehicle. Lincoln is supposed to compete with Cadillac, MB, Audi, Lexus, Genesis or BMW. All of them produce sedans. Without at least one sedan, Lincoln stays way behind and is not even competitve against its competition. Lincoln is letting one market segment go (probably its basic segment) with the risk that those buyers will not come back to Ford when the market trends change again as they become familiar with other brands. The market is cyclic, so one thing that can be assured with matemathical certainty is that market trends will change again. Lincoln should keep at least one sedan in its lineup if they want to be competitive. A global company, with the experience and expertise of Ford should be able to satisfy the needs of all clients it may have, so no financial justification is valid or even acceptable, even more when Ford competitors do satisfy all market segments. It´s really dissapointing finding out that Ford/Lincoln, the company that created the first production line and changed the world as they sold the first mass automobile is not capable of offering at least one sedan. In my case, after 30 years buying Ford or Lincoln products, I switched to a Chevrolet Volt and am considering a Tesla Model S or Model 3 for my next purchase. There´s absolutely no human power that´s going to make me buy an SUV or a Crossover for the simple reason that I don´t like them and even less as a luxury vehicle.
You are pretty much on target. As much as I have preferred FORD products, I will be looking at other builders when the time comes other than FORD and GM. I don’t care that much for SUVs/crossovers and certainly don’t like sports cars. Yes , why is it that other builders manage to build sedans? FORD obviously want to go in a different direction other than my preferred sedans so be it. I know I’m in the minority here but if I can’t find a sedan I like next time, a CHRYSLER mini van will be my alternative. I find them to be smooth and comfortable with a nice long wheelbase. As much as I would like an EXPEDITION, they are much for my money clip plus, I have many years of experience with minivans to vouch for them as sedan alternatives. So don’t get attached to one builder otherwise you are limiting yourself unnecessarily.
I've bought/eased 32 FoMoCo products since 1967, mostly sedans and station wagons. My heart sank when Ford dropped the Panther platform, and then the Mercury line and then the Fusion/Milan. I was forced into SUVs and I'm right now into an Edge lease that will end in May of 26. Ford killed those also and I'm not going bigger and I'm NOT going smaller. I think it's time to look overseas! Seems like there's no talking to Ford about it! Good luck keeping a big segment of your loyal customers, Ford!
Too many changes in the boardroom never speak well for long term corporate stability. Bragging about reservations ( not sales) of Broncos of 35,000 less vehicles than the existing 200,000 sedan market share makes no sense. Who will be next in the boardroom, a pencil sharpener?
Cutting the sedans, gutting the market share may expose Ford to a potentially unsustainable future. Can we say American Motors Act 2?
I totally agree with you guys, not everyone wants a truck or SUV. The Fusion is a fine car and sales prove it, why give the competition an extra sales boost. The new little Maverick pick up will not sell like the Fusion. It's like now the are competing with them self in truck market.
Lincoln’s power that be Cut their nose off to spite their face, biggest problem here the so call Continental is a larger MKZ which share the same front end. Keep the MKZ update and rename it Zephyr build a proper Luxury Flagship Continental use Explorer/ Aviator platform that the next Mustng will be using and add a coupe. How hard is that. Ford - Lincoln already has the platforms and engines that’s half the cost bring in a BadAss design team and get serious about building a competitive 1st class sedan ever thing is not Trucks and SUV
This is a shame. My wife and I just purchased a 2018 Lincoln Continental Reserve and this car is so luxurious. We also own and Jaguar XJ and this car keeps it own with that one. Lack of promotion and making it too fragmented cost them sales. You have too many different types of Continentals and way too many options that should be standard if u want to compete. They dropped the ball. On the bright side we will have a unique car for a long time.
I have been buying Ford products since 1971.
I took my Ford to Europe when I was in the Army. My Father was a Ford man. I love Ford automobiles. There people like me we don’t want an SUV. I want a Lincoln Continental with a SHO engine or a V8 and not on Fusion platform
I like others don't want or need an SUV. If I need space for people or to haul stuff I have a F-150 XLT crew cab. I like quiet cruisers. I've had LeSabre's and Bonneville's. My last Bonni (10 years) wiring harness got eaten by the neighborhood critters making fixing it too costly for something that old. I was going to buy a MKZ not sure now since it has been Dcd. I don't put on a lot miles now so the Hybrid MKZ battery pack would last me a long time but I was hoping Lincoln would bring out something to compete with arrogant Musk and Tesla.
While I'm very content to purchase a Lincoln Corsair Grand Touring (when they become available), I do think FoMoCo is making a huge error in completely abandoning the sedan market. Especially from the Lincoln brand. Keep a small Ford sedan (like the Focus) and a large Lincoln sedan, like the Continental. It is painfully obvious the market is there, so Ford's decision to exit is curious and lamentable.