The 2022 Ford Maverick proved to be a massive hit with a broad array of consumers from the day it launched, including first-time pickup buyers, small business owners, millennials, and Gen Z. The compact pickup continues to be a popular entity among shoppers, but it’s also proven to be quite satisfying with owners as well, even after many experienced a fairly stressful ordeal ordering and taking delivery of one. At least, those are the findings from the J.D. Power 2022 U.S. APEAL Study, which ranked the 2022 Ford Maverick as one of the most satisfying vehicles in its segment – joining the Ford brand, which ranked above the mass market segment average, Lincoln, which landed below the premium segment average, and both the Ford Bronco Sport and Ford Super Duty, each of which topped their individual segments as well.
Interestingly, J.D. Power has lumped the 2022 Ford Maverick and Hyundai Santa Cruz – both compact pickups – into its mid-size pickup rankings, a pair that’s joined by the actual mid-size Nissan Frontier. Regardless, the Santa Cruz came out on top in this particular study, with the Frontier and Maverick rounding out the top three.
J.D. Power’s APEAL Study measures owners’ emotional attachment and their level of excitement with their new vehicle by asking them to consider 37 different attributes ranging from the sense of comfort they feel when climbing into the driver’s seat to the exhilaration they get when they step on the accelerator. Those responses are then used to calculate an overall APEAL Index score measured on a 1,000-point scale. The 2022 U.S. APEAL Study is based on responses from 84,165 owners of new 2022 model-year vehicles who were surveyed after 90 days of ownership. This year, overall satisfaction dropped by one point, its first decline since 2014 and just the fifth in 27 years, which can be attributed to one major factor, according to J.D. Power.
“The most important factor leading to the industry decline this year is owners’ perception of their vehicle’s fuel economy,” said David Amodeo, director of global automotive at J.D. Power. “The study was fielded as fuel prices were experiencing a meteoric rise, and that pinch at the pump is conveyed in lower vehicle satisfaction. Battery-electric vehicles have not been negatively affected by the increase in fuel costs but do have issues related to battery range and charging time.”
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Certainly not something we see every day.
Changes to the passenger's seat, but not the driver's.
It appeared in a movie and a TV series.
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would like to know where jd power did their survey-been waiting since sept 16, 2021 and still waiting-ford knows nothing and dealer knows nothing ---so that makes us maverick people satisfied????????????????????
Right there with ya brother. Try calling for directly for info. Probably going to get rolled over to 2023.
Not to be a jerk, but you aren’t a Maverick owner. So you don’t count.
Neither am I. Ordered early this year and still waiting on a build date.
Those who own them like them. Shrug.
Shopping for a ford maverick is a nightmare All the dealerships want to jack the price up
Ordered November 11. Less than satisfied. Now getting rolled over to 2023l!
And on top of that communications sucks.
Ordered July 19th 2021 and took delivery on October 30th. Truck has been great, good mileage and tows well.
Ordered in August 2021 delivered last week. Virtually no communications from Ford and NONE from my stellar (not) dealer. While Maverick owners might totally love their Maverick - and I'm in that camp - my opinion of The Ford Motor Company is ZERO. Delay after delay after delay which could have been better if they just put a 12 dollar "tile" on the dashboard when it left the factory so at least you could track it sitting at the railyard for a month or two and not have to go on Ford chat to ask - where is it now and then thay laughingly say you know you can track it online - hahahahaha Ford is so funny - the "tracker" says -" your truck is shipped" and thats all. ...... No, Id say in a nutshell consumers have to deal with overall disinterested dealerships ( until they can either get their greedy hands on a refused order and mark it up 10K OR it is at their door and they can actually sell it ) and Ford Corporate that at every turn boasts about the technological innovations and state of the art systems yet cant even figure a way for a consumer to track a vehicle as it leaves Mexico. As I sit here writing this I thought to myself - wow I love my truck but the ordering process is truly frustrating and sad.
Ordered my Mavrick August 4th last year. Guess I will roll over to 23, but the frustrating part is that someone ordered a loaded Lariat (like the one I ordered) in September and took delivery in June. So much for first come first serve. Sure not the way I did business when I was running the show.
MIne was ordered Aug 15. Lariat Lux 360 nothing additional.
So, the complaints seem to be about delivery, not the vehicle itself….
Had mine for around eight months.
Only complaint is the radio when the screen pops up saying to pay att3ntion to your driving… 😂😂…. Total distraction.
Totally agree with the delivery complaints and tracking, I have a later eco order and still waiting. I receive freight from all over the country from various carriers and every load is track able from door to door and our more valuable items are geo-tracked from the manufacture which could be easily done by Ford.
Ford needs to do something about the dealerships jacket up prices on the Mavericks it’s ridiculous
totally agree most issue are with the getting orders filled, dealer stated it would be 3-4 months on the order 9 months later, it is getting rolled into 2023 model year, and now the dealer states price is going to increase.