The Ford Maverick has faced incredibly high demand in the short amount of time that it’s been on the market, to the point where The Blue Oval has struggled to produce enough pickups to satisfy that demand. Many Maverick owners thus far have also proven to be first-time pickup buyers, attracting a new breed of consumer to that segment, with around a quarter of them being female and its biggest conquests being the Honda Civic, Honda CR-V and Toyota RAV4. However, while the Ford Maverick also figures to be a hit with commercial customers, most units landed in the hands of retail buyers last year, it seems.
This piece of information comes to us from Ford’s recent announcement regarding the fact that it’s changing the way it reports its financials, separating out its Ford Blue ICE business from the Model e EV division and Ford Pro commercial entity. During that presentation, it noted that around 80 percent of Ford Maverick sales went to retail customers in 2022, with the remaining 20 percent or so going to commercial customers.
It would be easy to assume that this might be the case because Ford Pro customers aren’t particularly fond of the Maverick, but more likely, it’s a simple matter of supply and demand – many fleet customers likely aren’t able to get their hands on the compact pickup at the moment, which is a problem facing retail consumers as well.
In the meantime, the Maverick continues to rack up not only sales among all types of customers, but also accolades from critics. Most recently, those include Consumer Reports, which placed the hybrid version of the pickup on its list of the most satisfying vehicles on sale today, as well as Kelley Blue Book, which has featured the Maverick on its list of the top considered electrified vehicles for multiple consecutive quarters.
We’ll have more on the Maverick soon, so be sure and subscribe to Ford Authority for more Ford Maverick news and continuous Ford news coverage.
There are two potentially obvious choices.
One of the nicest examples we've seen in some time.
Making it easy to communicate with people outside of the vehicle.
The technology is expected to arrive in the next two years or so.
Something we'll probably see more of soon.
Following a couple of years of disappointing results.
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i love the accolades, but i ordered last september, and only have heard from ford about how they r still working on supply issues....come on....6 months and nothing yet....if the demand is that great-which i believe it is...do something about it.....10 years ago if the problem was too many customers in ANY business..it would be jubilation...now it is only frustration....ford....get your act together before someone else joins this sub truck manufacturing.
>>I ordered last September, and only have heard from ford about how they r still working on supply issues<<
Its not a high margin truck so they have no interest in making them at scale customer be da^^ed. You want to save money wait forever. My car gave up the ghost so I could not wait anymore and my idea of buying a Maverick is no more. Maverick, great idea horrible execution.
Hey Art,
I waited 9 months for mine..So glad I did..It's well worth the wait.. I promise you, you are going to love this vehicle..
Buda
Yep, I'm still waiting in line as well. It's like waiting on your number to hit at the roulette table, or maybe it never does.
I have the same issue. Order confirmation within 24 hours of bank opening. All correspondence deals with supply chain issues. Knew it going in though so as long as I get my Maverick it’s ok.
I will wait for ever even though i am 77 years
Maybe the high demand for this cheaply made girly-man trucks is people are reselling them for up to $10K over MSRP.
That's exactly what is happening Buster. Great point. I saw Hertz Car Rental was selling them used on their site. Some had less than 1,000 miles. $35,000
So I guess you weren’t able to get one?
I like mine and have had it since April of last year. I am not a girly man I bought it because I wanted to downsize. The size of a truck doesn't determine being a man.
I am having the same problem placed an order in August 2022 then signed a new contract with the 2023 price in mid September 2022, still don't have a serial number or build date.
Ordered Sept 23, 21 for a 22, never a word from Ford but rec’d my 23 Lariat hybrid with all the bells and whistles this month. At almost 92 it was sure worth the wait! A wonderful truck and a good dealer, Poynters in Seymour, In.
I ordered my hybrid lariat luxury in September 22 ford confirmed the order sent Emails for production,build and shipping I received it January 17 2023 and I’m very happy with my truck
I first tried to order a Maverick in March of 2022. They closed the list before my order was accepted. I re-ordered when they opened the sales in September. My order was accepted on the second day. They closed taking any orders after 7 days! Here it is, 6 months later and I'm still waiting. It would be nice to get my truck while I can still see to drive!! I'm 72 years young!
Welcome to the “will I still be alive when my Maverick is ready” club
Well, I'm so damn glad that commercial fleets got their trucks, and yet mine, which I ordered in October 2021, still has not arrived yet. Would like to see it sometime this millenium!!
" Most Ford Maverick Pickups Went To Retail Buyers In 2022 "
Yes, of course they would, and they should have received them first.
What I want to know, and probably the other 80,000 people that ordered a 2023 Maverick last September is: Where is my truck. It would be awfully nice to have it for use this summer.