As has been the status quo since the rugged off-road pony was introduced, yet again, The Blue Oval has not made any Ford Bronco discount available during July 2023. That means – you guessed it – there aren’t any incentives or deals being offered toward the Bronco again this month. This is certainly not a shocker, especially when taking into account the sustained high demand for the Bronco and ongoing production constraints and other supply chain issues.
For the sake of context, we’ve provided a summary of Ford Bronco discount offers (or, perhaps more accurately, the lack thereof) throughout 2022, as well as thus far this year:
2022 Calendar Year
2023 Calendar Year
Ongoing supplier constraints have made it difficult for The Blue Oval to build enough units of the Bronco to satisfy demand for the rugged pony. In fact, many Ford Bronco reservation holders have been waiting months – and in extreme instances, over two years – to receive their Bronco. The Blue Oval even elected to prioritize Ford Bronco production during the first quarter of 2023 at the expense of the Ford Ranger, which is also produced at the Michigan Assembly plant. Order banks have since reopened for the 2023 model, but not for some popular trims and/or options.
However, there’s good news on the horizon – FoMoCo recently indicated that there are no new supply chain issues affecting the 2023 Ford Bronco, which means that things may have finally settled out on that front.
For reference, here are the 2023 Ford Bronco trim levels and their corresponding starting MSRPs, including destination charges:
2023 Ford Bronco Two-Door
2023 Ford Bronco Four-Door
We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. Ford Authority will not be held responsible for any misprints, typos or any other errors.
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