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Lincoln Navigator Sales Post Biggest Gain In Segment, Narrowing Gap With Escalade During Q2 2025

By Vince Brown

July 22, 2025 7:01 pm

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Lincoln Navigator sales increased in the United States, Canada, and Mexico during the second quarter 2025.

Lincoln Navigator Sales - Q2 2025 - United States

In the United States, Lincoln Navigator deliveries totaled 7,355 units in Q2 2025, an increase of about 115 percent compared to 3,423 units sold in Q2 2024.

In the first six months of the year, Navigator sales increased about 74 percent to 11,413 units.
MODEL Q2 2025 / Q2 2024 Q2 2025 Q2 2024YTD 2025 / YTD 2024 YTD 2025 YTD 2024
NAVIGATOR +114.87% 7,355 3,423 +74.24% 11,413 6,550

Lincoln Navigator Sales - Q2 2025 - Canada

In Canada, Lincoln Navigator deliveries totaled 250 units in Q2 2025, an increase of about 11 percent compared to 225 units sold in Q2 2024.

In the first six months of the year, Navigator sales increased about 2 percent to 467 units.
MODEL Q2 2025 / Q2 2024 Q2 2025 Q2 2024YTD 2025 / YTD 2024 YTD 2025 YTD 2024
NAVIGATOR +11.11% 250 225 +1.74% 467 459

Lincoln Navigator Sales - Q2 2025 - Mexico

In Mexico, Lincoln Navigator deliveries totaled 155 units in Q2 2025, an increase of about 167 percent compared to 58 units sold in Q2 2024.

In the first six months of the year, Navigator sales increased about 57 percent to 206 units.
MODEL Q2 2025 / Q2 2024 Q2 2025 Q2 2024YTD 2025 / YTD 2024 YTD 2025 YTD 2024
NAVIGATOR +167.24% 155 58 +57.25% 206 131

Closeup view of driver side of 2025 Lincoln Navigator L Black Label showing door handle entry light. Lincoln Navigator sales leapt 115 Percent to place second in segment during Q2 2025.

Competitive Sales Comparison (USA)

The Lincoln Navigator family (see running Lincoln Navigator sales), comprised of the regular-length Navigator and extended-length Navigator L, placed second among full-size luxury SUVs in Q2 2025 when ranked by sales volume, as sales rocketed 115 percent to 7,355 deliveries.

Crosstown rival Cadillac Escalade (see running Cadillac Escalade sales) remained the best-selling model as sales grew 16 percent year-over-year to 11,692 units. The Navigator followed in second as the all-new model successfully navigates a generational changeover. The Infiniti QX80 took third with a 28 percent bump to 2,872 units, while the Lexus LX, in fourth, was up 22 percent for 1,976 deliveries. Finally, the Jeep Grand Wagoneer, comprised of the regular-length Grand Wagoneer and extended-length Grand Wagoneer L, finished last as sales dropped 67 percent moving 1,307 units.

Sales Numbers - Full-Size Luxury SUVs - Q2 2025 - USA

MODEL Q2 25 / Q2 24 Q2 25 Q2 24 Q2 25 SHARE Q2 24 SHARE YTD 25 / YTD 24 YTD 25 YTD 24
CADILLAC ESCALADE +16.12% 11,692 10,069 46% 47% +26.93% 24,375 19,204
LINCOLN NAVIGATOR +114.87% 7,355 3,423 29% 16% +74.24% 11,413 6,550
INFINITI QX80 +28.04% 2,872 2,243 11% 11% +47.07% 6,936 4,716
LEXUS LX +22.13% 1,976 1,618 8% 8% +11.01% 3,680 3,315
JEEP GRAND WAGONEER -67.37% 1,307 4,005 5% 19% -58.23% 3,156 7,555
TOTAL +18.00% 25,202 21,358 +19.88% 49,560 41,340

The Navigator family posted a 29 percent segment share, up 13 percentage points – the highest share increase of any model in the segment on a year-over-year basis. The Escalade duo earned a combined 46 percent segment share, down one percentage point. Meanwhile, the QX80 maintained an 11 percent share, while the LX maintained an eight percent share, and the Grand Wagoneer held five percent share, down 14 percentage points.

The full-size luxury SUV segment expanded 18 percent to 25,202 units in Q2 2025, meaning that Lincoln Navigator sales drastically outperformed the segment average.

For reference, we’ve included sales figures for full-size luxury unibody crossovers below, namely the BMW X7 and Mercedes-Benz GLS-Class, which are typically cross-shopped against the mechanically different body-on-frame SUVs in this segment. The X7 and GLS are smaller than the regular Navigator, and of course even smaller than the Navigator L, being closer in size to the Lincoln Aviator. The Audi Q9 will arrive at some point as a new rival. Nevertheless, sales of the unibody crossovers challenged Lincoln’s body-on-frame SUV somewhat this quarter. The X7 slightly edged it out while the GLS-Class fell short but ahead of the Navigator’s competitors apart from the Escalade.

Sales Numbers - Full-Size Luxury CUVs - Q2 2025 - USA

MODEL Q2 25 / Q2 24 Q2 25 Q2 24 YTD 25 / YTD 24 YTD 25 YTD 24
X7 +1.15% 7,479 7,394 +2.48% 14,707 14,351
GLS-CLASS -8.51% 6,211 6,789 -16.31% 11,924 14,247
TOTAL -3.48% 13,690 14,183 -6.88% 26,631 28,598

The Ford Authority Take

Lincoln Navigator sales soared 115 percent during the second quarter of 2025, as Lincoln’s flagship boasts several features – like the new Lincoln Split Gate – that distinguish it from crosstown rival Cadillac Escalade. In fact, not only did the Navi outsell all competitors combined, but it also narrowed the gap with the Escalade, single-handedly causing the Caddy to lose segment share.

Ironically, for all the traction that the Navigator gained on the Escalade this time around, large unibody crossovers like the X7 and GLS-Class, which are often cross-shopped with both, actually pose an even bigger threat than body-on-frame rivals. The X7 just beat out the Navigator and the GLS-Class was close behind, ahead of all full-size luxury SUVs apart from the Cadillac and Lincoln entries.

About Lincoln Navigator

The new generation 2025 Lincoln Navigator debuts with a new versatile split gate, all-new interior, and revised styling, just three years after the last update in 2022. The fresh look up front shows a revamped grille design and an integrated light bar, while the dash sports a massive 48-inch panoramic display spanning the entire width, coupled with an 11.1-inch center touchscreen. Second-row passengers get available Power Tailored captain’s chairs that are power-adjustable, heated, ventilated, and feature a massaging function.

The all-new model drops the entry-level Premiere trim, but also features a standard 28-speaker Revel Audio System.

The new ride comes with standard 22-inch wheels at each corner, while 24-inch wheels are available for the first time ever. Here’s a guide to all the 2025 Navigator wheels, the available paint colors, and every package – including the luxurious Black Label Special Edition, which offers three design themes. Here’s everything you need to know about the different grilles. Notably, the Jet Appearance Package is limited to one trim – the entry level Reserve.

The all-new 2025 Lincoln Navigator carries on with the same powertrain, specifically the twin turbocharged 3.5L V6 EcoBoost engine, which produces 440 horsepower and 510 pound-feet of torque. It’s mated to the 10-speed automatic transmission and standard four-wheel drive, coupled with an adaptive suspension with continuously controlled damping. It is also slated to receive a hybrid of some sort down the road.

About The Numbers

By Vince Brown

Vince has owned couple of Fords in his lifetime, and they were both manuals.

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  1. $10,000 rebates will do wonders for sales. How many of these can they sell without rebates.

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