Ford Bronco Sport sales increased in the United States and Canada during the second quarter of 2025.
| MODEL | Q2 2025 / Q2 2024 | Q2 2025 | Q2 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| BRONCO SPORT | +38.62% | 39,075 | 28,189 | +21.23% | 72,438 | 59,754 |
| MODEL | Q2 2025 / Q2 2024 | Q2 2025 | Q2 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| BRONCO SPORT | +11.10% | 4,734 | 4,261 | +21.27% | 9,140 | 7,537 |
| MODEL | Q2 2025 / Q2 2024 | Q2 2025 | Q2 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| BRONCO SPORT | -14.67% | 576 | 675 | -12.87% | 1,252 | 1,437 |
| MODEL | Q2 2025 / Q2 2024 | Q2 2025 | Q2 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| BRONCO SPORT | +37.35% | 456 | 332 | -8.08% | 979 | 1,065 |
| MODEL | Q2 2025 / Q2 2024 | Q2 2025 | Q2 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| BRONCO SPORT | +264.73% | 941 | 258 | +90.48% | 1,061 | 557 |
| MODEL | Q2 2025 / Q2 2024 | Q2 2025 | Q2 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| BRONCO SPORT | +47.37% | 140 | 95 | * | 0 | 0 |
Ford Bronco Sport sales posted a 39 percent jump to 39,075 deliveries in Q2 2025, putting the rugged crossover in ninth place place among 15 nameplates in the mainstream C-crossover segment when ranked by sales volume.
The Toyota RAV4 led this space, as it has for quite some time now, despite sales being flat at 124,049 units during Q2. The Honda CR-V followed in its usual second place with an eight percent uptick to 109,236 units. These two models were yet again the only ones to individually surpass 100K sales. Crosstown rival Chevy Equinox (see running Chevy Equinox sales) took third with a 13 percent gain to 58,887 units, though it was far behind second and first. The Hyundai Tucson was close behind Chevy’s compact crossover to take fourth place with 25 percent upswing to 58,337 units, 550 units behind Chevy. The Nissan Rogue rounded out the top five with a six percent dip to 47,461 units.
The Subaru Forester placed sixth with a four percent bump to 46,107 units, while the Kia Sportage, corporate cousin to the Hyundai Tucson, placed seventh with an eight percent uptick to 45,871 units. The Ford Escape (see running Ford Escape sales) took eighth with a 19 percent uptick to 45,232 units, while the Bronco Sport (see running Ford Bronco Sport sales), the second entry from The Blue Oval, followed in ninth. The Mazda CX-5 made the top ten though sales were flat at 35,850 deliveries.
Meanwhile, the Bronco Sport’s other crosstown rival, the GMC Terrain (see running GMC Terrain sales), which is the corporate cousin and D2 platform mate to the Chevy Equinox, followed in 11th place with a 40 percent drop to 16,413 units.
| MODEL | Q2 25 / Q2 24 | Q2 25 | Q2 24 | Q2 25 SHARE | Q2 24 SHARE | YTD 25 / YTD 24 | YTD 25 | YTD 24 |
|---|---|---|---|---|---|---|---|---|
| TOYOTA RAV4 | +0.47% | 124,049 | 123,473 | 19% | 20% | -3.56% | 239,451 | 248,295 |
| HONDA CR-V | +7.98% | 109,236 | 101,166 | 17% | 16% | +27.89% | 212,561 | 166,204 |
| CHEVROLET EQUINOX | +12.66% | 58,887 | 52,270 | 9% | 8% | +22.01% | 129,889 | 106,455 |
| HYUNDAI TUCSON | +25.09% | 58,337 | 46,637 | 9% | 7% | +22.97% | 113,310 | 92,146 |
| NISSAN ROGUE | -5.75% | 47,461 | 50,356 | 7% | 8% | -22.38% | 109,563 | 141,160 |
| SUBARU FORESTER | +4.07% | 46,107 | 44,303 | 7% | 7% | +3.36% | 95,972 | 92,849 |
| KIA SPORTAGE | +7.76% | 45,871 | 42,567 | 7% | 7% | +9.17% | 87,172 | 79,853 |
| FORD ESCAPE | +19.21% | 45,232 | 37,943 | 7% | 6% | +10.80% | 82,589 | 74,538 |
| FORD BRONCO SPORT | +38.62% | 39,075 | 28,189 | 6% | 5% | +21.23% | 72,438 | 59,754 |
| MAZDA CX-5 | -0.05% | 35,850 | 35,869 | 6% | 6% | +0.07% | 70,260 | 70,214 |
| GMC TERRAIN | -39.79% | 16,413 | 27,259 | 3% | 4% | -34.12% | 32,361 | 49,123 |
| VOLKSWAGEN TIGUAN | -45.40% | 11,486 | 21,038 | 2% | 3% | -36.95% | 26,901 | 42,664 |
| MITSUBISHI OUTLANDER | -26.53% | 7,821 | 10,645 | 1% | 2% | -19.10% | 19,813 | 24,491 |
| MITSUBISHI ECLIPSE CROSS | +79.56% | 4,534 | 2,525 | 1% | 0% | +38.03% | 8,265 | 5,988 |
| JEEP CHEROKEE | -89.58% | 101 | 969 | 0% | 0% | -88.13% | 257 | 2,165 |
| TOTAL | +4.04% | 650,460 | 625,209 | +3.58% | 1,300,802 | 1,255,899 |
The Bronco Sport earned a six percent segment share, up one percentage point year-over-year. The RAV4 led with a 19 percent share, down one percentage point, while the CR-V posted a 17 percent share, up one percentage point. The Equinox held a nine percent share, also up one percentage point, and the Tucson held a nine percent share, up two percentage points. The Rogue, Forester, Sportage, and Escape each earned a seven percent share, while the CX-5 posted a six percent share. Finally, the Terrain held a three percent share.
The mainstream C-crossover segment expanded four percent to 650,460 deliveries in Q2 2025, meaning that Ford Bronco Sport sales significantly outperformed the segment average.
Combining Chevy Equinox sales with those of the GMC Terrain totaled 75,300 deliveries, giving GM a 12 percent segment share, putting it in fifth place overall.
| MODEL | Q2 25 / Q2 24 | Q2 25 | Q2 24 | Q2 25 SHARE | Q2 24 SHARE | YTD 25 / YTD 24 | YTD 25 | YTD 24 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET EQUINOX | +12.66% | 58,887 | 52,270 | 78% | 66% | +22.01% | 129,889 | 106,455 |
| GMC TERRAIN | -39.79% | 16,413 | 27,259 | 22% | 34% | -34.12% | 32,361 | 49,123 |
| TOTAL | -5.32% | 75,300 | 79,529 | +4.29% | 162,250 | 155,578 |
Combined sales of the two Ford entries, the Bronco Sport and Escape, totaled 84,307 units for a 13 percent share, placing fourth overall and ahead of The General.
| MODEL | Q2 25 / Q2 24 | Q2 25 | Q2 24 | Q2 25 SHARE | Q2 24 SHARE | YTD 25 / YTD 24 | YTD 25 | YTD 24 |
|---|---|---|---|---|---|---|---|---|
| FORD ESCAPE | +19.21% | 45,232 | 37,943 | 54% | 57% | +10.80% | 82,589 | 74,538 |
| FORD BRONCO SPORT | +38.62% | 39,075 | 28,189 | 46% | 43% | +21.23% | 72,438 | 59,754 |
| TOTAL | +27.48% | 84,307 | 66,132 | +15.44% | 155,027 | 134,292 |
Cumulative sales of the Hyundai Tucson and Kia Sportage from the Hyundai-Kia conglomerate moved 104,208 units, combining to also break 100K in sales. Its 16 percent share placed it in third overall, ahead of Ford and GM.
| MODEL | Q2 25 / Q2 24 | Q2 25 | Q2 24 | Q2 25 SHARE | Q2 24 SHARE | YTD 25 / YTD 24 | YTD 25 | YTD 24 |
|---|---|---|---|---|---|---|---|---|
| HYUNDAI TUCSON | +25.09% | 58,337 | 46,637 | 56% | 52% | +22.97% | 113,310 | 92,146 |
| KIA SPORTAGE | +7.76% | 45,871 | 42,567 | 44% | 48% | +9.17% | 87,172 | 79,853 |
| TOTAL | +16.82% | 104,208 | 89,204 | +16.56% | 200,482 | 171,999 |
The Ford Bronco Sport competes in a crowded and highly-competitive segment of 15 entries – the biggest utility market in the U.S. – going up against perennial best-sellers like the Toyota RAV4 and Honda CR-V. During the second quarter of 2025, the Bronco Sport placed ninth individually, while significantly outperforming the segment average with a 39 percent jump in sales compared to four percent for the segment. In fact, that 39 percent growth rate is second only to the Mitsubishi Eclipse Cross, a model that sells in low volumes, which the Bronco Sport outsells ten-fold.
We posit that this performance is the result of two factors: ample supply/inventory, and buyers taking note of the refresh that launched for the 2025 model year, making the Bronco Sport more competitive than its pre-refreshed counterpart. As long as supply can keep up with demand, and macro factors such as tariffs, price wars, or exchange rates don’t muck things up, then sales of the rugged compact should continue to eek upward.
Better yet, combining Bronco Sport sales with those of the Ford Escape enabled FoMoCo to finish fourth overall and ahead of crosstown rival GM, cumulatively moving 84K units.
The refreshed 2025 Ford Bronco Sport debuts with plenty of updates and changes, including new tech highlighted by a large infotainment screen and a first-ever Sasquatch Package, which comes equipped with a brush bar or guard and is only offered on the Outer Banks and Badlands trim levels. The Big Bend remains the base model in the lineup.
Check out our guide to every 2025 Bronco Sport package and paint color, which drops three but adds Ruby Red and Velocity Blue. Here are all the audio systems outlined.
Notably, the update model axes the rubberized cargo floor on three trims.
Here’s everything you need to know about 2025 Bronco Sport powertrains. The updated model slightly beats the 2024’s EPA fuel economy figures.
A review roundup concludes that the 2025 Ford Bronco Sport has true off-road cred, specifically in reference to the expensive but very capable Sasquatch Package.
Can be paired with every paint color except black. Obviously.
Matching green and everything.
A cool and rarely-seen performance sedan.
A move attributed to soft demand.
Based on the F-150 and Super Duty.
Hoping to get it wrapped up by SEMA.
View Comments
So what? Sales of it fell in August, along with those of the Escape. I can't understand the latter as it's a lame duck, with a hybrid variant as well. Sales of that should be zooming. Discounts need to be a lot higher, clearly.