Ford Motor Company sales increased four percent to 190,206 units in August 2025 in the United States. Sales increased at Ford and decreased at Lincoln.
Ford sales increased 5.0 percent to 181,827 units:
Lincoln sales decreased 14.9 percent to 8,379 units:
During the first eight months of the 2025 calendar year, Ford Motor Company sales increased 6.6 percent to 1,492,905 units.
| MODEL | AUG 2025 / AUG 2024 | AUGUST 2025 | AUGUST 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| BRONCO | +32.04% | 13,378 | 10,132 | +43.44% | 99,239 | 69,186 |
| BRONCO SPORT | -11.53% | 10,925 | 12,349 | +10.23% | 94,301 | 85,552 |
| E-SERIES | +4.96% | 3,531 | 3,364 | +0.58% | 26,571 | 26,417 |
| E-TRANSIT | -75.97% | 228 | 949 | -44.39% | 4,492 | 8,078 |
| EDGE | -100.00% | 0 | 2,858 | -94.81% | 3,040 | 58,518 |
| ESCAPE | -10.43% | 12,290 | 13,721 | +7.46% | 106,095 | 98,731 |
| EXPEDITION | +53.73% | 8,724 | 5,675 | +13.08% | 61,022 | 53,965 |
| EXPLORER | +22.04% | 20,617 | 16,893 | +7.28% | 144,383 | 134,583 |
| F-150 LIGHTNING | +21.21% | 3,217 | 2,654 | -9.68% | 19,077 | 21,121 |
| F-SERIES | -4.33% | 65,101 | 68,047 | +13.73% | 535,627 | 470,978 |
| HEAVY TRUCKS | -35.38% | 893 | 1,382 | -18.25% | 7,578 | 9,270 |
| MAVERICK | +16.43% | 11,956 | 10,269 | +9.68% | 110,034 | 100,323 |
| MUSTANG | +2.24% | 3,235 | 3,164 | -8.29% | 31,015 | 33,817 |
| MUSTANG MACH-E | +35.29% | 7,226 | 5,341 | +6.69% | 34,319 | 32,167 |
| RANGER | -10.35% | 5,074 | 5,660 | +67.90% | 44,025 | 26,221 |
| TRANSIT | +59.04% | 15,432 | 9,703 | +4.48% | 100,686 | 96,373 |
| FORD TOTAL | +5.01% | 181,827 | 173,144 | +6.55% | 1,421,504 | 1,334,081 |
| MODEL | AUG 2025 / AUG 2024 | AUGUST 2025 | AUGUST 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| AVIATOR | -45.49% | 1,415 | 2,596 | +0.18% | 14,906 | 14,879 |
| CORSAIR | +8.55% | 2,526 | 2,327 | +0.27% | 17,674 | 17,626 |
| NAUTILUS | -15.57% | 2,814 | 3,333 | +0.64% | 24,087 | 23,934 |
| NAVIGATOR | +2.46% | 1,624 | 1,585 | +50.03% | 14,734 | 9,821 |
| LINCOLN TOTAL | -14.86% | 8,379 | 9,841 | +7.76% | 71,401 | 66,260 |
| BRAND | AUG 2025 / AUG 2024 | AUGUST 2025 | AUGUST 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| FORD TOTAL | +5.01% | 181,827 | 173,144 | +6.55% | 1,421,504 | 1,334,081 |
| LINCOLN TOTAL | -14.86% | 8,379 | 9,841 | +7.76% | 71,401 | 66,260 |
| FMC USA TOTAL | +3.95% | 190,206 | 182,985 | +6.61% | 1,492,905 | 1,400,341 |
The Italian company blows away everyone else in that regard.
Nothing else has seemingly changed but the price.
Its outlook remains a bit mixed.
He's taking a wait and see approach as some brands jump onboard.
Improving year-over-year, along with the entire market.
View Comments
Not all that impressive, compared to others, especially the South Koreans.
Ford (and GM for that matter) singlehandedly gave them the market by paring down their lineup.
True if they still had the Edge the numbers would be right up there with the other manufacturers. They did very well with less models.
They need more asap.
And they still trail Toyota by 35,000 sales. Great job Farley and Junior!