Ford Argentina sales increased 33 percent to 3,128 units in November 2023. That made Ford the fifth best-selling car brand in Argentina, behind Toyota, Volkswagen, Renault and Fiat.
Individual model sales performance was as follows:
During the first 11 months of the 2023 calendar year, Ford Argentina sales increased 37 percent to 35,897 units.
| MODEL | NOV 2023 / NOV 2022 | NOVEMBER 2023 | NOVEMBER 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| BRONCO SPORT | -56.60% | 69 | 159 | -22.80% | 1,060 | 1,373 |
| ECOSPORT | -97.78% | 8 | 360 | -64.98% | 1,561 | 4,457 |
| F-SERIES | +266.67% | 11 | 3 | +66.44% | 496 | 298 |
| KUGA | +200.00% | 39 | 13 | -75.48% | 76 | 310 |
| MAVERICK | +3,233.33% | 300 | 9 | +59.99% | 3,339 | 2,087 |
| MUSTANG | +750.00% | 17 | 2 | +190.38% | 151 | 52 |
| RANGER | +50.43% | 1,930 | 1,283 | +89.36% | 23,094 | 12,196 |
| TERRITORY | +172.68% | 559 | 205 | +16.45% | 3,944 | 3,387 |
| TRANSIT | -38.91% | 190 | 311 | +12.42% | 2,109 | 1,876 |
| FORD TOTAL | +32.88% | 3,128 | 2,354 | +37.33% | 35,897 | 26,139 |
Ford Argentina’s strong momentum continued during the month of November, when the brand recorded a healthy double-digit increase and added a total of 774 more units than November 2022. November represented Ford’s twelfth consecutive monthly increase in the Argentine market.
Perhaps not surprisingly, the domestically manufactured Ford Ranger was partly responsible for the brand’s continued success in the country. The newly redesigned midsize pickup continues to increase in popularity and as a result, is still the best selling Ford in Argentina. The pickup was quickly snatched up when orders went live, indicating there is healthy demand for it.
In addition, the Ford Territory also stands out – and it regained second place on the internal podium in the month. The Ford Maverick is also putting up strong numbers this year too. The compact pickup once again performed well in Argentina, although with a volume significantly lower than the record of 653 units delivered in October.
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