The Ford F-Series duo – consisting of the Ford F-150 and Ford Super Duty – has remained the best-selling truck in America for decades to this point, as well as the top selling new model, in general. However, the Blue Oval also doesn’t break out the sales of those two trucks individually, as it considers them to be one model, rather than two. While there are plenty of folks out there that feel otherwise, this particular topic conjured up a response from The Blue Oval itself explaining the reasoning behind it.
As Ford Authority recently reported, the Toyota RAV4 outsold the Ford F-150 in 2024 after the latter model had ranked atop the U.S. sales charts for a very long time – a surprising development, indeed. However, the automaker contacted Ford Authority and offered a statement about this particular piece, which sheds some light on why it considers the Ford F-Series to be one singular model, and why it compares favorably to models like the RAV4 and others offered in various configurations.
All Ford F-Series trucks, from F-150 to F-600, share a common cab architecture from the A-pillar to the C-pillar. We offer multiple ICE, EV and hybrid powertrains, frames and exterior style choices depending on trim series and work needs. Other vehicles, like Toyota RAV4 or Porsche 911, also offer multiple powertrains, driveline options, engines, chassis and styling choices for their customers, depending on customer needs and use. Here’s an image to illustrate the common cab architecture across all Ford F-Series Trucks:
Using Ford’s logic and combining F-150 and Super Duty sales into one – as is the case with its sales reporting – the F-Series did indeed remain the best-selling new vehicle in the U.S. in 2024, moving 732,139 units last year compared to the RAV4’s 475,193 units – and according to JATO Dynamics, the F-150 accounted for 460,915 units of that total. Regardless, we do know that Super Duty production, specifically, has had a hard time keeping up with demand as of late, which is at least part of the reason why Ford will begin producing that model at the Oakville Assembly plant in 2027, in addition to the Kentucky Truck plant and Ohio Assembly plant.
The Italian company blows away everyone else in that regard.
Nothing else has seemingly changed but the price.
Its outlook remains a bit mixed.
He's taking a wait and see approach as some brands jump onboard.
Improving year-over-year, along with the entire market.
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Who the hell cares? Did Ford get their feelings hurt because someone else was number one in sales?
They deserve it with the cost cutting and trim/config deletions they have been doing the past few years. Whoever thought messing with F Series is a dolt that needs to be shown the door asap.
The Rav4 is NOT a truck. The only feature it shares with a pickup truck is that it has four wheels. End of discussion.
As long as their on top , the best keeps on getting better , the big three Ford, John deere, and peterbilt !!
Maybe Ford should stop cutting trim and cab combos if they really care about being #1. Some co figs are no longer offered by Ford but available from competitors which will cost sales.